Job Description

Additional Locations: N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.
About the Role:
Associate Lead, Marketing - PI will be responsible for delivering marketing strategies and marketing and product campaigns that drive adoption for Peripheral Interventions & Interventional Oncology therapies.
This is an individual contributor role and requires an experienced marketer who can demonstrate high level of business acumen and will be able to partner collaboratively with sales & cross-functional teams (i.e. R&D, finance, operations, HEGA, medical affairs, clinical, regulatory affairs, quality and commercial teams), develop KOL relationships, drive market research, and translate voice of customer into action.
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model, requiring employees to be in our local office at least three days per week
Location: Gurgaon
Roles and Responsibilities:
Market and Competitive Analysis

• Conduct in-depth market research to understand market conditions, customer needs, and emerging opportunities.
• Analyze industry trends, technological advancements, and therapeutic developments to inform strategic planning.
• Gather and maintain competitive intelligence, including insights into competitors' sales tactics and positioning.
• Develop and update market models to support business unit marketing strategies.
• Equip internal teams with actionable insights to counter competitive moves and maintain market awareness.

Marketing Strategy Planning

• Lead the development and execution of marketing strategies and plans for peripheral interventions and interventional oncology.
• Ensure alignment of marketing initiatives with overall franchise goals and strategic direction.

Business Planning (AOP) Support

• Monitor brand and market performance, identify issues, and implement corrective actions in line with the Annual Operating Plan (AOP).
• Support the development of franchise budgets and financial planning.

Training and Development

• Identify training needs for sales teams and healthcare professionals.
• Develop product talk tracks highlighting features and clinical data.
• Design and implement effective training programs to enhance product knowledge and engagement.

Product Lifecycle Management

• Execute product plans aligned with strategic objectives.
• Manage new product launches in collaboration with cross-functional teams.
• Monitor inventory levels based on sales forecasts and highlight variances.
• Track and report on portfolio performance metrics.

Marketing Communications

• Support the creation of impactful marketing communications for the portfolio.
• Collaborate with agencies to develop messaging and ensure alignment with brand strategy.
• Manage approval processes and evaluate communication effectiveness through brand tracking.

Events and Congresses

• Lead the planning and execution of local events and coordinate participation in external congresses.
• Serve as the primary contact for healthcare professional (HCP) engagement at congresses.

Customer Engagement Strategy

• Define and implement a customer engagement pathway by segmenting and targeting customer profiles.
• Develop a tailored approach to the customer journey and collaborate with commercial teams to drive HCP enrollment and engagement.

Your Experience:

• Business school degree with a specialization in Marketing.
• Over 4 years of experience in marketing, product management, or a related role.
• Experience in the medical device sector is preferred; prior exposure to Peripheral Interventions is highly desirable.
• Strong understanding of digital transformation opportunities and customer experience strategies.
• Demonstrated business acumen and strategic thinking.
• Solid understanding of clinical concepts relevant to the healthcare industry.
• Proven project management skills with a collaborative, team-oriented mindset.
• Good knowledge of market access processes and regulatory frameworks.
• Strong analytical, problem-solving, and solution-oriented capabilities.
• Fluent in English, both written and spoken.
• Proficiency in Microsoft Excel for data analysis, reporting, and performance tracking is highly desirable.
• Familiarity with AI tools and platforms for predictive analytics, automation, customer segmentation) is a plus.

Requisition ID: 607476
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!