than any other paid channel, including Google and Meta. Backed by
Ratan Tata
and a recent
$16 million funding from Affle
, we're already clocking ?300 crore in revenue -- racing towards ?500 crore.
Our second venture,
EarnKaro
, is India's leading influencer monetization platform, trusted by
500,000+ influencers
. We also recently launched
BankKaro
, a FinTech aggregator like Paisabazaar, scaling rapidly.
Join our team and help us shape the future of online shopping, influencer marketing, and fintech in India!
Your Role - A Day in the Life
Scout and onboard influencers (YouTube & Instagram primarily).
Take ownership of end-to-end execution of influencer marketing campaigns for
CashKaro
and
DealsAnytime
.
Explain campaign briefs, negotiate budgets, and maintain influencer relationships.
Ideate video content, create timelines, and ensure delivery as per plan.
Work closely on
credit card acquisition
and
deal-based campaigns
.
Post-campaign, evaluate content and performance using Excel and internal tools.
Maintain campaign hygiene using structured trackers, pivot tables, and reporting metrics.
Must-Have Skills
Skill
Description
Influencer Scouting & Negotiation
Ability to identify relevant influencers, pitch campaigns, and negotiate costs effectively.
Communication & Relationship Management
Strong written and verbal communication; builds lasting relationships with influencers.
Creative Ideation & Briefing
Able to brainstorm engaging campaign ideas and translate briefs clearly to creators.
Execution & Timeliness
Highly organized with ability to plan timelines, track deliverables, and manage multiple campaigns.
Data Analysis & Reporting
Comfortable using Excel (especially pivot tables) and internal tools to analyze post-campaign performance.
Self-Motivation & Ownership
Takes full ownership of tasks, problem-solves independently, and drives outcomes.
Upskilling & Growth Mindset
Constantly learning, open to feedback, and proactive about improving influencer marketing skills.
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