Job Description

3 - 5 Years
1 Opening
Bangalore

Role description

Role Proficiency:



Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.



Outcomes:



Constantly monitor and analyze trends across industry domains and technology areas.

Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.

Perform other duties as assigned or requested

Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).

Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.

Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.

Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.

Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.

Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management

Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.

Track and manage effectiveness and MROI campaigns.

Monitor any UST branding or messaging violations in social media channels

Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.

Work with teams globally to maintain annual calendars of events campaigns and activities organized.


Measures of Outcomes:



Prospect list count/growth

Adherence to marketing processes

Defined productivity standards for project

Training/certifications


Outputs Expected:



Technology & Industry Concepts:



Identify and leverage tools and technologies



Project Management:



Deliver projects/initiatives/campaigns on time
on budget and in accordance with requirements.



Skill Examples:



Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.

Proactive curiosity to learn. Understanding of marketing concepts and digital marketing.


Knowledge Examples:


Understanding of different marketing functions.
+ Ability to learn business and technology concepts.

+ Understanding of different Industry topics.

+ Build knowledge of client personas.

+ MS Office suite

Additional Comments:

Job Title: Digital Marketing Specialist - Paid Search, Display & Social Key Responsibilities: 1. Campaign Execution: Implement multi-channel campaigns while ensuring adherence to timelines, budgets, and performance metrics. 2. Performance Monitoring: Analyze campaign performance data using various tools to identify and report on areas for improvement. 3. Optimize campaign performance using data-driven strategies coupled with creative solutioning. 4. Budget Management: Monitor campaign budgets to ensure proper pacing and achieve desired business outcomes. 5. Collaborate with teammates including creative designers, content writers, and analytics teams, to ensure cohesive and coordinated marketing efforts. 6. Industry Research: Stay up-to-date with the latest industry trends, emerging technologies, and digital marketing methodologies to continuously improve campaign strategies and tactics. Paid Media Specifics: o Determine and implement paid media strategies to effectively reach our target audience o Manage and optimize paid media campaigns across various platforms, including Google Ads and social media (Meta & LinkedIn) platforms o Monitor and optimize campaign performance to achieve KPIs and ROI targets. o Manage and allocate budgets effectively across campaigns to maximize results. o Conduct keyword research and audience targeting to enhance campaign effectiveness. o Analyze campaign data and generate actionable insights to improve performance. o Create and maintain detailed reports on campaign performance, budget utilization, and key metrics. o Collaborate with cross-functional teams to integrate paid media efforts with other marketing o Stay up-to-date with the latest trends and best practices in digital marketing and social media. Education and Experience Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. 3+ years proven experience executing and managing social media and paid search campaigns Technical expertise with Meta, LinkedIn, Google, Microsoft, and Adobe marketing platforms. Proficient in using analytics tools (e.g., Google Analytics, PowerBI, Adobe Analytics) to measure campaign performance. Excellent analytical skills that include interpreting data to derive actionable insights that enhance campaign performance. Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate sophisticated concepts to business partners. Additional Requirements: o Familiarity with SEO, content marketing, o Proficiency in project management methodologies and tools. o Experience in managing paid media budgets and optimizing campaigns for maximum return on investment. o Strong attention to detail and multitasking skills. o Creative problem-solving skills and ability to think strategically. Preferred Qualifications: o Certification in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications. o Experience with A/B testing and conversion rate optimization.

Skills

Campaign Management,Digital Marketing,Social Media Marketing,Content Marketing

About UST

UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients' organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact--touching billions of lives in the process.