Job Description

3 - 5 Years
2 Openings
Bangalore

Role description

Role Proficiency:



Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.



Outcomes:



Constantly monitor and analyze trends across industry domains and technology areas.

Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.

Perform other duties as assigned or requested

Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).

Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.

Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.

Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.

Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.

Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management

Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.

Track and manage effectiveness and MROI campaigns.

Monitor any UST branding or messaging violations in social media channels

Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.

Work with teams globally to maintain annual calendars of events campaigns and activities organized.


Measures of Outcomes:



Prospect list count/growth

Adherence to marketing processes

Defined productivity standards for project

Training/certifications


Outputs Expected:



Technology & Industry Concepts:



Identify and leverage tools and technologies



Project Management:



Deliver projects/initiatives/campaigns on time
on budget and in accordance with requirements.



Skill Examples:



Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.

Proactive curiosity to learn. Understanding of marketing concepts and digital marketing.


Knowledge Examples:


Understanding of different marketing functions.
+ Ability to learn business and technology concepts.

+ Understanding of different Industry topics.

+ Build knowledge of client personas.

+ MS Office suite

Additional Comments:

Role: Marcom Specialist Location: Bangalore, India. The marketing specialist role will work on the Biosciences division focus areas, managing: o Vendor Management: Liaise with creative, print, and activation vendors to execute projects on time and within budget, ensuring quality and compliance to brand standards. o Inventory Management: Monitor and manage marketing collateral, giveaways, and printed assets inventory maintaining an organized and efficient tracking system. o Marketing Asset Coordination: Own the structured management of regional content (event photos, brochures, videos, collateral, presentations, etc.) on shared platforms, ensuring easy access, version control, and governance of all assets. o Event Management: Coordinate end to end logistics for customer facing events including venue, sponsorships, branding elements, booth set ups etc. REQUIREMENTS: o Bachelor's degree in Marketing, Business, Life Sciences, or a related field. o Minimum 2 years of relevant experience in marketing operations, event management, or marcom execution. o Experience working in a multinational matrix environment preferred. o Strong organizational skills with attention to detail and an ability to multitask effectively. o Proficiency in Microsoft Excel, Word, PowerPoint, and SharePoint/OneDrive. o Excellent communication skills, both verbal and written. o Enthusiastic team player with a can-do attitude and a passion for operational excellence.

Skills

Marketing,Digital Marketing,Life sciences

About UST

UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients' organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact--touching billions of lives in the process.