Job Description

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Role Proficiency:
Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.
Outcomes: * Constantly monitor and analyze trends across industry domains and technology areas.

• Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.
• Perform other duties as assigned or requested
• Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).
• Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.
• Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.
• Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.
• Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.
• Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management
• Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.
• Track and manage effectiveness and MROI campaigns.
• Monitor any UST branding or messaging violations in social media channels
• Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.
• Work with teams globally to maintain annual calendars of events campaigns and activities organized.

Measures of Outcomes: * Prospect list count/growth

• Adherence to marketing processes
• Defined productivity standards for project
• Training/certifications

Outputs Expected:
Technology & Industry Concepts: * Identify and leverage tools and technologies
Project Management: * Deliver projects/initiatives/campaigns on time
on budget and in accordance with requirements.
Skill Examples: * Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.

• Proactive curiosity to learn. Understanding of marketing concepts and digital marketing.

Knowledge Examples:

• Understanding of different marketing functions.
• Ability to learn business and technology concepts.
• Understanding of different Industry topics.
• Build knowledge of client personas.
• MS Office suite

Additional Comments:
Marketing Part-time Available in India (Any specific cities?) Half time, Full time if possible. Work Schedule Standard (Mon-Fri) ? Design and implement marketing campaigns across various channels including social media, email, events and sales activations to promote product portfolio. ? Utilize AI and multimedia tools to develop creative content and marketing material for use in emails, social media, sales collateral and advertisements. ? Manage the production and distribution of marketing collateral and provide on-site event support for effective lead management. ? Work closely with the APJ leader to understand regional strategic goals and product positioning. ? Coordinate with commercial team and business partners (e.g., sales, communications, design, digital) and external vendors to ensure cohesive and effective campaign execution. ? Implement and monitor critical metrics including lead and opportunity generation, digital channel performance and other campaign metrics. ? Utilize analytics tools to measure the efficiency of campaigns and strategies. Start Date: Q4 2025 - 2026 Minimum Requirements/Qualifications: ₹ Fluent in English (verbal and written) is essential. Knowledge of the Korean language is highly desirable. ? Bachelor's degree in Technical Writing, Communications, a scientific field or equivalent experience. ? Ability to manage multiple projects and meet deadlines in a fast-paced environment. ? Strong technical proficiency in Microsoft Office Suite, with demonstrated experience using Excel and Access to analyze large datasets. ? Prior experience in vendor management is required. ? Knowledge of Salesforce (SFDC) will be an added advantage. ? Readiness to learn and adapt to new challenges and technologies. ? Excellent writing skills and a keen eye for content. Prior experience in managing self-media channels (e.g., blogs, social media) is a significant advantage.
Skills:
Digital Marketing,Ms Office,Fluency In English
About Company:
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients' organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact--touching billions of lives in the process.

Skills Required