Job Description

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Social Media Specialist
Who we are:
Born digital, UST transforms lives through the power of technology. We walk alongside our clients and partners, embedding innovation and agility into everything they do. We help them create transformative experiences and human-centered solutions for a better world.
UST is a mission-driven group of over 30,000+ practical problem solvers and creative thinkers in over 30+ countries. Our entrepreneurial teams are empowered to innovate, act nimbly, and create a lasting and sustainable impact for our clients, their customers, and the communities in which we live.
With us, you ll create a boundless impact that transforms your career and the lives of people across the world. Visit us at UST.com.
The opportunity:
You ve spent years crafting your social media skills and understand what resonates with a B2B audience and why. You have experience with creating high performing social media content, managing timelines and using performance data to guide decisions for next month s social media content. You care about the details when it comes to creating a social media post, enjoy updating social media calendars, and take pride in making content that feels on-brand and scroll-stopping.
Join UST as a Social Media Specialist and play a critical role in scaling our brand voice, creating high-quality content, and executing social campaigns that drive awareness and engagement across key markets.
This is a full-time role based in India, reporting to the Head of Social and collaborating closely with global social media and marketing teams. Some projects may require working an overlap with U.S. hours.
To apply, candidates must submit a portfolio of relevant social media work. A timely assessment must be completed during the interview process.
What you ll do:
Own the development and execution of organic social media content across channels like LinkedIn, Instagram, X, YouTube, and Threads, with a priority focus on APAC markets
Lead post-level execution, including copywriting, creative briefing for graphic and video assets, asset coordination, and channel optimization
Manage and maintain social media editorial calendars and project workspaces, ensuring content is accurate, on-brand, and delivered on time
Track and analyze content and campaign performance, using insights to optimize future content and inform recommendations
Manage assigned community engagement tasks, monitoring inbound social media community interacting with UST s social media communities and tracking instances for reporting
Help maintain and evolve social media playbooks, workflows, and process documentation
Partner with paid social teams by providing copy input, creative feedback, and performance observations
What you bring:
Industry-specific skills
Minimum of 7 years experience in social media, specifically in daily management and content creation for brand social media channels
Experience creating and managing B2B social media content that drives engagement and brand awareness
Experience supporting global or regional social media programs, ideally within enterprise or large-scale organizations
Strong understanding of how different social platforms serve distinct audiences and objectives
Technical & functional skills
Strong written and verbal English communication skills
B2B social media copywriting skills, with a strong grasp of tone, clarity, and brand voice
Experience with content planning, editorial calendars, and campaign execution
Understanding of social performance metrics and experience using data to inform content optimization
Comfortable managing multiple projects, deadlines, and stakeholders simultaneously
Familiarity with social publishing, scheduling, and analytics tools
Ability to create clear, actionable creative and video briefs
Soft skills
Attention to detail and commitment to delivering high-quality work in a fast-paced environment
Strong independent ownership of tasks
Ability to collaborate across global teams and time zones
Highly organized, proactive, and solutions-oriented
Bonus if you:
Are based in Trivandrum, India
Have experience with tools such as Sprout Social, Asana, HubSpot, Sprinklr, Hootsuite, or similar platforms
Skills:
content marketing,social media content creation,social media editorial calendars,content planning,social publishing,copywriting,social media
About Company:
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients' organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact--touching billions of lives in the process.

Skills Required