Job Description

JD - Associate - Ecommerce ADs (Amazon & Flipkart)

About

https://thedeconstruct.in/Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We simplify skincare using transparency, data, and proven ingredients. With a strong presence in India's D2C and marketplace ecosystem, we're looking for an analytical and detail-oriented professional to scale our performance on Amazon & Flipkart.

Role Overview:

We are seeking an

E-commerce Ads Associate

who will be responsible for managing and optimizing

Amazon Ads & Flipkart Ads

to drive sales, improve visibility, and achieve performance targets. The ideal candidate must have strong analytical skills and hands-on experience with marketplace advertising.

Responsibilities:

Execute and optimize paid ad campaigns on

Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)

and

Flipkart PLA/PPH campaigns

. Manage campaign budgets, keyword bidding, and targeting to achieve platform KPIs (ROAS, CTR, CVR, ACoS). Allocate SKU-level budgets to maximize sales of priority products and ensure efficient scaling. Track daily campaign metrics -- spend, impressions, clicks, conversions, sales, and ACoS/TACoS. Analyze keyword- and product-level performance to identify optimization opportunities. Monitor

organic vs. paid share

, ad rank, SERP position, and share of voice to guide improvements. Build and refine keyword strategies -- branded, generic, competitor, and long-tail keywords. Plan monthly budgets aligned with sale events, promotions, deal periods, and new launches. Ensure correct creatives, copies, and ASIN/SKU mapping for all ad formats. Test new ad types, beta features, and experiments to enhance efficiency and scale. Create and maintain daily/weekly/monthly performance reports with actionable insights.

Qualifications:

Bachelor's degree in Marketing, Business, or related field.

1-2 years of hands-on experience in Amazon Ads and/or Flipkart Ads

(mandatory). Strong understanding of marketplace metrics -- CTR, CVR, ROAS, ACoS, TACoS. Proficiency in Excel/Google Sheets -- formulas, pivot tables, data analysis. Analytical, detail-oriented, and comfortable working with large datasets. Strong communication skills and ability to work with cross-functional teams.

Preferred Skills (Good to Have):

Prior experience in FMCG or Beauty & Personal Care. * Familiarity with Amazon/FK automation tools, keyword tools, or marketplace analytics platforms.