Job Description

About the Role: We are looking for an experienced and passionate B2B SaaS Product Marketer who blends product and domain depth with a mix consultative selling and product-led growth strategy. You will be at the heart of defining and communicating our unique value proposition to the world, building our go-to-market strategy, and executing product launches, as we scale and embark on the next phase of our growth. As an Associate Director of Product Marketing, you will collaborate closely with Sales, Marketing and Product organizations to ensure effective synergy and execution on product marketing campaigns and ongoing GTM strategy. What will you do: Develop a deep understanding of our customers and our market, build the personas and use cases, and use this information to help craft and execute on our go-to-market strategy Bring meaningful insights to the Product team to appropriately create and prioritize the Product Roadmap Develop value propositions, translating them into winning narrative with clear competitive differentiation Internalizing the CleverTap story and tell it through the voice of our customers Launching new innovations to the market and work with the product team to ensure adoption Working with our internal teams along with customers to scope product enhancements and innovations, communicate timelines and activities, and then rollout and train the necessary teams on what is being launched Enabling the sales and customer success teams to sell our products and new innovations by educating them on how, when, what, and why customers buy Working with the sales enablement team to equip them with effective sales strategies and materials to achieve this Monitoring key metrics to determine the effectiveness of launches Writing and communicating well is a major strength of yours, along with an understanding of user psychology Performing competitor analysis to understand what they\'re adding, where they\'re moving, and how it maps to CleverTap\'s vision Being open to and conceptualizing of different, creative avenues that help drive the value of our product to our users What are we looking for Must have: 10+ years\' experience in B2B SaaS product marketing Experience with value based consultative sales and data driven Product-Led Growth strategies Very strong creative intellect and positioning skills Technical acumen Hands-on experience with most core product marketing functions - messaging, competitive positioning, asset creation, sales enablement, market research, and product launch Great communications skills and high levels of integrity and judgment Proven success in past leadership roles - building and growing teams, developing people, growing revenue, driving career progression Good to have: Have experience in high-growth companies or companies who have grown from :$50m - $100m+ Software Engineering background plus an MBA Who will you report to: VP of Product Marketing Why join us Be a part of a global growth stage startup Work in a fast-paced, dynamic environment where your contribution matters You are passionate about technology and its impact on the high growth mobile technology space Innovate at scale, with learning opportunities What is working at CleverTap like Be a part of a global category creator - hyper growth B2B SaaS startup Work in a fast-paced, dynamic environment where your contribution matters Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team Accountability and driving outcomes is the key to success Your career here is limited by you and nothing else Teamwork trumps individual success You are passionate about experience technology and its impact on enabling growth Innovate at scale, with learning opportunities and having fun along the way! About the Function: The charter of the Product Marketing team is to 1) define, 2) communicate, both to internal and external audiences, and 3) orchestrate the execution of the go-to-market strategy for our products. The Product Marketing team owns responsibilities related to sales enablement & training, product packaging, product positioning, product launch, market intelligence, and analyst relationships. We are a team of Growth Pilots where everyone works together towards a common objective: P : Act with First Principles I : Take Initiative L : Seek to Learn O : Take Ownership of Outcomes T : Help Achieve Together S : Speak up then Commit About CleverTap: CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB - the world\'s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John\'s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, S o Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on LinkedIn and X.

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