Job Description

Associate Director Marketing - RetentionAs our Associate Director Marketing - Retention, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs.We are Asias fastest-growing skill-based gaming company and partner brand of Flutter which is a multi-billion dollar global gaming organization. We are focused on providing our customers with the most innovative and exciting gaming experience possible. Our success has been driven by our commitment to excellence, our passion for gaming, and our ability to continuously innovate. We are driven by our strong value system, which encompasses an obsession with data, a hustlers attitude, an owner's mindset, leading with love, and embracing change.Job overviewAs our Associate Director Marketing - Retention, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs.Job LocationGurgaonKey Responsibilities:Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenuePresenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.Work with CRM, Content and Acquisition teams to drive retention.Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.Responsible for the revenue for a particular game/product lineQualifications & skills required6+ years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).Knowledge of tools such as WebEngage and Clevertap.Experience with user retention and engagement strategies.An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.Good understanding of CRM, Push Notifications, email marketing and mobile marketing.Experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.Understanding of databases, SQL, Tableau etc is preferredUnderstanding of the consumer cohorts and RFM segmentationAbility to effectively communicate and manage relationships with external vendors and partners.Ability to manage and mentor a teamBe a part of Junglee Games to:Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes.Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success.Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic.Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay aheadPlay the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving.Know more about usExplore the world of Junglee Games through our website, .Get a glimpse of what Life at Junglee Games looks like on .Here is a quick snippet of theLiked what you saw so far?

Flutter Entertainment