Associate Director Conference & Events Sales

Year    TS, IN, India

Job Description

Primary goal to achieve individual catering revenue goals by developing and implementing strategies for selling available space to groups and the local community, specifically the social and wedding market


Develops catering sales presentation and collateral materials

Identifies and prioritizes potential local business

Monitors sales productivity and provides the catering sales staff with ongoing education and coaching

Provides and distributes regular update reports

Actively sells and up-sells services to clients; develops customized presentations and negotiates terms of agreement

Manages inventory control standards in conjunction with the foods and beverage department

Participates in the development and implementation of business strategies for the catering and conference management operations that are aligned with Carlson's overall mission, vision values and strategies


Develops and implements strategies for the department

Monitors status regularly and adjusts strategies as appropriate

Develops and forecasts the annual budget in conjunction with the Executive Committee

Develops and implements strategies for catering and conference management operations that support achievement of the hotel's goals

Develops and maintains all policies, procedures and quality standards for the banquet department to ensure high quality, cost effective and customer focused operations

Achieves customer service goals for catered functions


Creates 100% Guest Satisfaction by developing and implementing integrated strategies for each function

Directs the operation of the banquet department

Recruits and retains qualified staff; schedules according to forecasted business

Ensures strong coordination and communications between departments as appropriate, prior to and during an event successfully meeting the expectations of the client and attendees

Suggests alternative services which will enhance the guest's experience at the event

Ensures that hotel has the audio visual support necessary to support the guest's needs by purchasing and/or renting equipment

Creates safe environment for guests, employees and community by maintaining hotel in accordance to safety standards and following all local laws and regulations

Develops and implements strategies and practices which support employee engagement


Recruits and selects qualified candidates

Determines appropriate staffing levels for events and room/station assignments

Provides employees with the orientation and training needed to understand expectations and perform job responsibilities

Communicates performance expectations and provides employees with on-going feedback

Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential

Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork


Communicates and reinforces the vision for Yes I Can! service to employees

Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis

Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis

Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services

Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork

Adheres to hotel policies and procedures


Keeps immediate Manager promptly and fully informed of all problems or unusual matters of significance


Maintains a high standard of personal grooming at all times in order to represent the Hotel in the best possible manner, reflecting the public role of the position


Develops and participates in hotel promotions as required


Be familiar with objectives, strategies, action plans and other marketing related information contained within the Hotel annual business plan.


Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position


Maintains a favorable working relationship with all other hotel employees to foster and promote a co-operative and harmonious working environment


At all times projects a favorable image of the Hotel to the public


Excellent negotiations skills


Excellent creative skills to provide innovative solutions and strong presentation skills


Team Player


Excellent written and oral communication skills


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Job Detail

  • Job Id
    JD4015504
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TS, IN, India
  • Education
    Not mentioned
  • Experience
    Year