Job Description

Job Summary

Planning, executing and measuring digital marketing campaigns across asset and liability products of the bank including content and SEO strategy for the same. Responsible for managing and building acquisition funnel to aid business objectives and maintain a strong brand presence across the mentioned products and services. Minimum 6 years of digital marketing experience in acquisition, media buy, content creation at mid-level capacity. In-depth knowledge and experience using various digital marketing platforms and tools.

Responsibilities

Strategy

Drive digital marketing campaigns and initiatives in line with Group and business objectives. Contribute to increase in brand awareness, consideration, and conversion via digital channels - organic, paid and social media, content generation and search engine optimisation. Media budget planning, execution, and optimisation of campaigns to maximise digital KPIs in line with overall strategy for the liability and wealth products and services. Drive innovation, create cutting edge marketing communication across platforms and leverage new trends affecting the industry. Leverage expertise on campaign and channel analysis and reporting, including Google Analytics/Adobe Analytics experience.

Business

Focus on lead generation and performance campaigns to drive customer acquisition across asset, liability and wealth products and services, within budgets. Monitoring key KPIs that affect business metrics across website and driving growth strategies to enable paid and organic business through website. Lead and execute SEO strategy, develop SEM and paid digital/social campaigns. Develop and drive content strategy for the above-mentioned products and services. Identify and build strategic relationships and partner with brands, agencies and vendors for lead generation. Engage and collaborate with key stakeholders to meet objectives.

Processes

End to end digital campaign planning, media planning, content creation and execution. Partner with creative, performance, content, and SEO agencies to deliver KPIs as per strategy and conduct timely reviews to optimise performance. Adhere to Group standards and guidelines and work within the operational risk framework while executing campaigns. Liaison across functions to ensure seamless execution. Collaborate with CABM team and provide digital support to campaigns and other initiatives.

People & Talent

Manage key internal and external stakeholders and collaborate to achieve business and role objectives. Lead through example and embody appropriate culture and values within the team.

Risk Management

Ensure that execution is in compliance with Group and Business policies, procedures, standards and codes. Operate withing the risk management framework without exception and ensure effective processes are established and maintained to identify, manage, monitor and report risk.

Governance

Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters. Ensuring adherence to laws and regulations, internal risk and compliance policies and the Group Code of Conduct. Proactive identification of risks and concerns, including escalations. Timely mitigation of risks and resolution of issues including collaboration with all relevant stakeholders functions, and establishment of relevant controls. Prompt escalation and action upon detection of risk and compliance weaknesses. Working on actionable /deliverable from the various GIA review and concurrent audit findings

Regulatory & Business Conduct

• Display exemplary conduct and live by the

. * Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.

• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• CABM
• Business teams and VCGMs
• Group Brand and Marketing
• Digital Banking
• Compliance
• Legal
• Client Experience
• Operations/GBS
• Empanelled agencies and vendors

Other Responsibilities

• Embed Here for good and Group's brand and values in India Digital Marketing team; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures

Qualifications

• Experience in running performance/lead generation campaigns
• SEO skill set
• Adobe audience manager experience
• Google Certification or any other industry certification in the field of digital marketing, analytics, SEO etc

Role Specific Technical Competencies

• Digital Marketing Channels
• Key Performance Indicators
• Creativity
• Effective Communications
• Media Channel management
• Social Media Management

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
• Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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