Job Description

JioStar's dynamic Customer Marketing Sports team is looking to hire an Associate in B2B Sports Marketing. This role is critical in coordinating campaign execution, optimizing operational processes, and sustaining strong trade/marketing industry relationships. The candidate will partner closely with sales, media, and brand teams as well as external agencies and vendors to drive efficiency, precision, and best-in-class advertiser experiences in a high-energy, deadline-driven environment.

Key Responsibilities

Manage end-to-end B2B marketing operations for major sports events, including campaign planning, activation, and process optimization to maximize exposure and engagement for brand partners and advertisers. Drive internal approvals and coordination across cross-functional teams (sales, trade marketing, finance, brand, media) to ensure timely campaign delivery and operational excellence. Oversee external and ongoing communications with agency partners, vendors, and sponsorship stakeholders to align project objectives and deliverables. Execute backend marketing operations such as vendor onboarding, PO/invoicing workflows, compliance tracking, and inventory management for campaign assets and event merchandise. Maintain, update, and segment advertiser and agency databases to enable targeted, efficient B2B outreach and campaign reporting. Coordinate and supervise third-party media vendors/agencies on communication campaigns, post-activity reporting, and delivery of marketing collateral. Monitor and administer high-value event merchandise, managing allocation, tracking, and post-campaign inventory audits. Foster proactive industry engagement, staying up to date with analytics tools, trade media platforms, and emerging innovations in B2B sports marketing. Build and maintain strong relationships with media agencies, platforms, and other ecosystem partners; drive operational adoption of new processes and technologies. Maintain detailed execution trackers, task sheets, and status reports for internal and external review.

Skills & Attributes for Success

Timely and accurate execution of B2B marketing plans and sponsorship activations for sports events. Robust coordination and stakeholder management with cross-functional and external partners. Precision in maintaining customer databases and campaign budgets. Familiarity with sports/event marketing, B2B customer journeys, and experience with trade media, digital platforms/marketing agency, and campaign analytics. Strong project/program management capability and stakeholder management skills. Technical proficiency in MS PowerPoint, Excel, and clear business communication. Experience with marketing automation tools (AI) and operational workflow systems is a plus.

Experience & Education

2-3 years of relevant experience in sports, media, B2B marketing operations, or allied fields. MBA/PG or equivalent in Marketing/Business preferred.

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

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