Job Description

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We're looking for an Associate Creative Director (ACD) with strong conceptual thinking, hands-on creative leadership, and production experience, someone who can ideate, lead teams, and translate brand strategies into high-impact creative work across digital, social, and video platforms.
Key Responsibilities
1. Creative Strategy & Conceptualisation

• Lead creative ideation for brand campaigns, digital films, social content, and integrated brand experiences.
• Work closely with the strategy, content, and account teams to translate brand objectives into powerful creative narratives.
• Develop creative decks, campaign ideas, and visual storytelling routes that are both strategic and culturally relevant.
• Balance big-picture thinking with hands-on involvement in scripting, copywriting, and art direction when required.

2. Team Leadership & Creative Direction

• Oversee a team of writers, designers, and art directors to ensure creative consistency and excellence.
• Guide and mentor junior creatives, providing clear direction and constructive feedback.
• Ensure all work delivered is on-brand, on-brief, and meets our creative standards.
• Review scripts, storyboards, campaign ideas, and final outputs before client presentations.

3. Production Collaboration

• Work closely with the in-house production and post-production teams to bring creative ideas to life.
• Participate in pre-production, casting, styling, and on-set creative supervision when required.
• Ensure creative integrity during execution from script to final edit.
• Collaborate with directors, DOPs, and editors to ensure the tone, look, and feel align with brand intent.

4. Client Engagement & Presentations

• Lead creative presentations and discussions with clients and stakeholders.
• Build confidence with clients through strong storytelling, rationale, and creative vision.
• Partner with the Business and Strategy teams to proactively identify creative opportunities with existing clients.

5. Innovation & Trend Awareness

• Stay up-to-date with digital trends, content formats, and emerging platforms.
• Bring new creative techniques, formats, and storytelling approaches to the team.
• Encourage experimentation with design, motion, and new media forms in campaign execution.

Key Skills & Competencies

• Strong conceptual thinking with excellent command over visual and verbal storytelling.
• Deep understanding of digital content, social media, and branded film production.
• Excellent leadership, presentation, and communication skills.
• Ability to balance creative freedom with brand discipline and timelines.
• Strong collaboration and multitasking skills in a fast-paced creative environment.
• Hands-on with idea development, scripting, and creative reviews.
• A portfolio that demonstrates a blend of creative campaign thinking and production-led storytelling.

Qualifications & Experience

• Bachelor's degree in Advertising, Mass Media, Communication, or Fine Arts.
• 6-10 years of experience in creative roles at an advertising agency, digital agency, or production house.
• Prior experience working on branded content, social films, or campaign production is a must.
• Experience leading creative teams and managing end-to-end campaign lifecycle.

Location: Mumbai
Brand: Amplifi
Time Type: Full time
Contract Type: Permanent

Skills Required