Job Description

Marketing

Job Title:

Associate Content Marketing Manager : Socials

Location:

Electronic City, Bangalore

Reporting to:

Content and Brand Head, SST (On-Site)

Team Size/Individual Contributor:

Individual contributor

About Scaler

Launched in 2019, Scaler is India's leading tech education company that upskills working professionals and educates aspiring engineering students. Scaler's industry-vetted curriculum addresses real-world challenges through two flagship online programs: Scaler and Scaler DSML.



To further redefine education, Scaler has launched:

Scaler Neovarsity

: An outcome-focused online Master's Programme

Scaler School of Technology (SST)

: A 4-year residential UG program in Computer Science

Scaler School of Business

: An 18-month PGP in Management & Technology

Our parent firm, InterviewBit, has been featured in the Financial Times' Asia-Pacific High Growth Companies 2021-2025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India.

About the Role

We are seeking a

Content Marketing Associate

who will be the

on-ground driver of SST's brand presence

. This is a highly dynamic and hands-on role that combines

event coverage, social media execution, and student engagement

. From covering campus fests and supermentor sessions to putting out daily stories, reels, and shorts - you will ensure that the

SST experience is visible, engaging, and inspiring

for the outside world.


This role is ideal for someone who is a social-media

native, highly energetic, and passionate about storytelling through real-time content

.

What you will do/Responsibilities

Lead Campus Coverage:

Coordinate with agencies and student teams to capture key campus moments - from fests, supermentor sessions, and DJ nights to club activities - and personally cover events when needed.

Instagram First

: Manage daily Stories, Highlights, and Reels aligned with brand guidelines.

YouTube Shorts

: Repurpose long-form videos and create engaging shorts that drive reach.

Content Uploads & Repurposing

: Ensure consistent uploads across YouTube, Instagram, LinkedIn, and Facebook.

Trending Content

: Identify and execute trending formats (e.g., RoboDog reels) relevant to SST's brand.

Work with Editors

: Coordinate with agencies & freelance editors and ensure timely delivery of high-quality edits.

Media Club Coordination

: Guide student-led Media Club & work with Adko team for shoots.

Engage Communities

: Respond to comments/DMs across all social platforms to keep engagement high.

Track & Report

: Maintain content performance sheets, provide visibility updates, and highlight wins.

Support UGC & ORM

: Assist the UGC Manager in student storytelling and ORM initiatives.

Growth Opportunities


Fast-track growth to Content Marketing Manager / Social Media Lead roles. High-performance culture with opportunities for rapid career progression within Scaler.

Required Qualifications (Max 5-6)

1-3 years of experience in

social media/content execution

, preferably in youth, campus, or event-driven brands. A

natural content creator

- someone who lives and breathes Instagram, YouTube, and reels. Strong understanding of

short-form content trends

and ability to adapt them for SST's context.

Hands-on skills

: basic video editing, shooting (phone/camera), and real-time content packaging. High energy, willingness to hustle, and ability to juggle multiple events/projects simultaneously. Excellent coordination skills - comfortable working with student clubs, freelancers, and agencies. Mission-driven: excited to build SST as

India's Ivy League of tech

.

Application Process

Round 1 -

Fitment & Role Understanding

Round 2 -

Assignment Round

Final Round -

Cultural & Team Fitment

Why Scaler

Empowering Role

: Work at the intersection of brand, community, and experience

Inspiring Team

: Built by leaders from Meta, Google, McKinsey & Amazon

Culture of Meritocracy

: High ownership, fast growth, and real impact

Perks

: Free food, health insurance, and a world-class office environment

APPLY NOW!

Job Overview
Location: Bengaluru Job Type: Full time * Work: Office