Are you a highly energetic and passionate professional who is keen to drive impactful events, activations and partnerships to ignite the love of the LEGO\xc2\xae brand to millions of children? Join us on an exciting journey to drive brand affinity and brand love for the LEGO Group! Core Responsibilities

• Drive Brand Love through Events, Activations & Partnerships
• Oversee creative development of brand-driven campaign materials; support brand team lead on theme-specific creative development
• End to end management of agencies - Creative and BTL Activation agencies from hiring to execution to support a comprehensive BTL Activation strategy for the Business
• Ensure high quality, flawless execution of events and BTL Activations
• Help create surround sound by seeking high-level placements in print, broadcast and online media and co-ordinating all public relations activities
• Owning and managing budgets and planning costs for each event, including venue costs, catering, entertainment, and other expenses
• Grow aligned partnerships (based on clear criteria and selection) with Entertainment and amusement arms/parks, Schools, malls etc focused on outcomes, benefits and aligned to our LEGO values
• Co-ordinating with events staff (eg. Malls/schools/parks/hotels/venues, agencies) to ensure that all details of the event are handled smoothly and efficiently
• Project management and operational coordination of all consumer events from planning to execution
• Risk management and all relevant event material are clearly outlined for all activations and events

Play your part in our team succeeding
The Marketing Department is responsible for creating and fostering consumer demand for the LEGO Group by converting consumer, shopper and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.
This individual will join the Brand Management Team as Associate Brand Relations Manager. The role is part of the LEGO India Marketing team meaning the individual will play an important role in driving the key marketing agenda within the team, as well as be a strong input, driving the overall business for the full Business Unit.
Do you have what it takes?

• Experience in Marketing Activations, Events Management and Brand Relations
• Proven track record to translate brand/marketing strategies into effective publicity programs and communication, from strategy to tactical implementation
• Customer and Business Partner Understanding and Impact
• Ability to travel when needed
• Solid communication and presentation skills
  
  #LI-SW1

What\xe2\x80\x99s in it for you?

Here are some of what to expect:

• Family Care Leave \xe2\x80\x93 We offer enhanced paid leave options for those important times.
• Insurances \xe2\x80\x93 All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness \xe2\x80\x93 We want you to be your best self, so you\'ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount \xe2\x80\x93 We know you\'ll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus \xe2\x80\x93 We do our best work to succeed together. When goals are reached and if eligible, you\'ll be rewarded through our bonus scheme.
• Your workplace \xe2\x80\x93 When you join the team you\'ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model \'Best of Both\', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity. The LEGO Group is fully committed to Children\xe2\x80\x99s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children\xe2\x80\x99s Rights. Just imagine building your dream career. Then make it real. Join the LEGO\xc2\xae team today.

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  Location
  Mumbai Sales Office, India
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  Job ID
  0000004993
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  Category
  Sales, Marketing & Product Management