Job Description

We are looking for an energetic, creative, and dynamic brand leader for the position of Associate Brand Manager. You will take ownership of our brand activities across social media platforms such as Instagram, YouTube, and LinkedIn, with a focus on video content and offline brand marketing. This role requires a creative knack and passion, along with the ability to plan and execute campaigns, build associations, and forge partnerships with complementary brands and influencers to grow our online presence and maintain our reputation with a customer-first approach.
This is a high-impact, high-visibility role where you will collaborate with founders, functional heads, and execution leaders to build a brand from the ground up and drive impactful communication and organic growth strategies.
This is a full time work from office role - 6 days a week.
Location: HSR Layout, Bangalore
Reports to: Head of Marketing
Key Responsibilities:

• Social Media Management

• Take ownership of BabyMD's social media presence, ensuring consistent brand voice and engagement across platforms (FB, Instagram, Youtube, LinkedIn).
• Create monthly content calendars, planning and execution of engaging posts, reels, live content independently.
• Coordinate with external agencies to produce high-quality content
• Drive audience engagement, monitor relevant metrics, and implement strategies to boost growth and interaction through multiple formats of posts including formats such as live sessions, webinars etc.
• Create strong social media personas for founders and doctors to create influencing content across social media platforms.
• Oversee Online Reputation Management (ORM), ensuring prompt and professional responses to online inquiries and feedback.
• Stay updated on industry trends, conduct competitor analysis, and leverage insights to optimise social media strategies.
• Coordinate with agencies for influencer marketing

• Content / Copywriting

• Craft compelling ad copy for mainly video scripts, static posts, carousels that enhance click-through rates (CTR) and conversion.
• Develop landing page content copy and collaborate on layouts to increase form fill percentages and overall lead generation.
• Write persuasive ad copy and messaging for offline marketing initiatives, ensuring a strong and consistent brand presence.
• Write and optimise SEO-driven blog content to improve BabyMD's online search visibility.
• Review and quality-check SEO blogs written by other contributors, ensuring alignment with SEO best practices and brand voice.

• Content Production:

• Write scripts, plan, manage & execute shoots to produce HQ videos.
• Any brand activity that aligns with the brand for ex. Vox Pop, Podcasts.

• PR Management:

• Collaborate with PR agencies & vendors to ensure brand visibility to Founders & VC fraternity
• Regular post on Linkedin to stay relevant in the network.

Requirements
Qualifications / Skills:

• 3-6 years of experience in brand management, creative writing, content & video production, social media management, understanding of digital marketing & core metrics
• Strong storytelling skills and experience with branding campaigns
• Strong understanding of SEO best practices and ability to write and verify SEO-optimised content
• Proven track record of growing organic reach through social media
• Excellent communication and brand building skills.
• Creative mindset with a passion for keeping up with the latest trends in digital content and social media
• Ability to manage online reputation and customer feedback professionally.
• Must have a portfolio of previous work

Technical Skills:

• Working experience with tools such as Canva / Adobe Suite / Figma or AI tools such as Midjourney, RunwayML, ChatGPT, Claude, Gemini Nano Banana etc.
• Hands-on experience with social media platforms (Instagram, Facebook, LinkedIn, YouTube) and their analytics.
• Basic understanding of SEO principles.
• Basic knowledge of video editing and reel creation would be a plus.
• Creativity & Communication: Excellent written and verbal communication skills, with a knack for storytelling and creating clear, concise, and persuasive copy.
• Project Management: Strong organisational skills with the ability to manage multiple tasks, coordinate with agencies, and meet deadlines in a fast-paced environment.
• Adaptability & Trend Spotting: Ability to quickly adapt to changing social media trends and platforms, with a keen eye for identifying new opportunities for engagement and growth

Benefits

• A rare opportunity to work in 0 to 1, a fast paced healthcare set-up
• Backed by elite healthcare VCs & investors
• A strong positioning in the business team & huge career upside
• Collaborative and inclusive work culture.
• Competitive salary (industry standards)

Skills Required