Job Title
Associate Analyst
The Digital Ad Operations reporting group is responsible for reports of the MNI campaigns. This Includes Campaign delivery reporting, analyzing campaign's performance on daily basis, troubleshooting any reporting issues, and interacting closely with the US teams on a regular basis. The Digital Ad Operations group is also responsible for generating Quality/Assurance reports as campaigns go live and communicating with sites to troubleshoot technical issues and ensure a smooth campaign launch.
Primary responsibilities:
Facilitate the communication, workflow, reporting and quality assurance of all digital media campaigns assigned to you.
Conditional formatting on all daily reports to ensure new creatives are captured, uploaded, and sent to Datorama in a timely manner.
Once creatives are uploaded, following up to ensure that data is accurately populating into Optics and DMM (In house Order Management system)
Monitor the Datorama 'Other' report and the 'Unclassified' report daily to make sure all paid media placements are running with proper naming conventions
Troubleshoot all feed issues - including search/social, manual creatives, etc.
Reach out to new vendors to set up daily reporting.
Ensure that daily reporting meets all criteria necessary for Datorama, including 100% uniqueness of Creative IDs.
Ensure that all accounts are managed in a timely fashion to meet campaign deadlines.
Create campaign specific pacing reports and add any other engagement metrics needed
Pull Quality Assurance reports to verify status once campaigns go live.
Build and maintain database(s) relative to information needed for job functionality.
Required Skills
Mandatory Skills:
Experience in digital advertising operations and campaign reporting preferred. Sound strategic thinker with strong creative problem-solving abilities and analytical skills. Experience with various third-party ad servers such as DCM, audiology, Bidtellect, Digital Remedy. Demonstrated ability to be highly organized, have a strong attention to detail and the ability to work independently. Strong written and verbal skills needed. Intermediate excel skills are required
Good to Have:
Advance excel skills is a plus Knowledge of any BI tool is a plus
Platform related experience
Any Order Management System OMS DCM Knowledge about agency trafficking would be an additional bonus, but certainly not mandatory.
What will you learn on this job?
The person will learn Agency side of reporting and analytics. How agencies coordinate with different Advertisers and Publishers to ensure campaign delivery
This team ensures that the campaign goals are met by regular checking reports and working with the Account Mangers
Designation: Associate Analyst
Working Hours: 6.30 PM - 3.30 AM IST
Weekend screengrabs (Once in 3 months)
Work Location: Eco World, Bengaluru
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.
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