Job Description

JOB ROLE

Associate - Advertising & Brand Management

JOB ID

REPORTING TO

Associate - Advertising & Brand Management

TYPE OF ROLE

Individual Role

LOCATION

Corporate Office Mumbai

BU/ DIVISION

Advertising & Brand Management

JOB PURPOSE

Responsible for managing advertising campaigns, executing marketing strategies and maximizing the campaign performance.

KEY RESPONSIBILITIES

Own operational marketing responsibilities and deliverables on a daily, weekly, monthly, quarterly basis Liaise with agency partners to develop / create communication solutions (Online & Offline) as per the larger business plans Regularly monitor, track, analyze, and report on category trends, market dynamics, and competitive landscape Liaise with internal stakeholders for relevant information to enable development of marketing collaterals Oversee and coordinate with internal teams (BTL, CM, Product) and external vendors to ensure seamless information flow and execution. Adhering to the budget and timelines of the marketing operations.
Reporting impact of marketing activities monthly within the team & externally .

EDUCATIONAL QUALIFICATIONS

MBA with specialization in Marketing Advertising & Branding domain, Knowledge and understanding of the category / products, Digital Management

WORK EXPERIENCE

4 to 8 Yrs of experience

CERTIFICATIONS

NA

ADDITIONAL REQUIREMENT

Competitive Analysis: Conduct market research, track competitor strategies, analyse trends, and derive insights for brand positioning. Content Creation: Develop engaging, brand-aligned content for various platforms, ensuring consistency in messaging and tone. Collateral Development: Design and execute marketing collaterals across digital, print, and other mediums to enhance brand visibility Creative Mindset: Generate innovative ideas, contribute to campaign concepts, and apply design thinking for impactful brand storytelling. Agency Coordination: Effectively liaise with creative and media agencies to ensure seamless execution and timely delivery of marketing assets.

NO OF REPORTEES

NA

INTERNAL / EXTERNAL INTERFACE

BEHAVIORAL COMPETENCIES

Think Beyond Put Customers First Collaborate to Win Develop talent Be the Best * Be Agile