Job Description

:
This role is for one of the Weekday's clients
Salary range: Rs 200000 - Rs 400000 (ie INR 2-4 LPA)
Min Experience: 1 years
Location: Mumbai
JobType: full-time
Requirements:
Key Responsibilities
1. Strategy & Planning

• Develop and implement short- and long-term strategic marketing plans aligned with organizational goals.
• Identify growth opportunities through market trend analysis and competitor benchmarking.
• Collaborate with cross-functional teams (Data, Sales, Product, and Design) to ensure unified messaging and execution.

2. Campaign Management

• Plan and execute integrated B2B marketing campaigns across Email, WhatsApp, SMS, and Push Notifications.
• Manage and optimize paid ad campaigns, including Meta Ads.
• Create segmented user journeys tailored to industry, company type, and user behavior.
• Design and oversee landing pages, forms, email templates, and lead-nurturing workflows.
• Drive retention campaigns for app users.

3. Marketing Automation & Performance

• Utilize platforms such as WebEngage, Gupshup, and Mixpanel to automate campaigns and monitor engagement.
• Track key performance metrics including open rates, click-through rates, conversions, and pipeline impact.
• Maintain database hygiene to ensure high deliverability and reduce churn.
• Work with the Data Management team to analyze and optimize campaign performance.

4. Content & Media

• Oversee digital content and design to maintain consistency across social media platforms and enhance user experience.
• Ideate and deliver engaging digital content, including product demo videos, employee stories, and brand narratives.
• Coordinate with the design team for social media management and visual content creation.

Expectations

• 1.5-4 years of progressive experience in marketing, with strong expertise in digital and campaign marketing.
• Proven track record in B2B campaign execution, marketing automation, and/or digital marketing.
• Proficiency with WebEngage, Gupshup, Mixpanel, Zoho CRM, Meta Ads, and Google Ads.
• Strong communication, copywriting, and interpersonal skills.
• Proficiency in Google Suite (preferred).
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Mumbai-based candidates preferred.

Skills

• Marketing Strategy
• Digital Marketing
• B2B Campaign Execution
• Social Media Marketing
• LinkedIn Marketing
• Content Writing
• Campaign Management
• Creative Ideation