We are looking for a marketing professional who can lead the development and deployment of high-impact digital campaigns across YouTube, OTT, and the creator ecosystem. The role requires someone who can work end-to-end from insight to brief, from script to production, from media deployment to performance analysis while collaborating closely with agencies and internal teams. The person should bring strong YouTube-first thinking and experience executing large digital campaigns.
Key Responsibilities :
1. Campaign Development & Content Creation o Lead creation, planning, and deployment of brand campaigns across YouTube, OTT, and digital platforms. o Write clear, structured briefs and align agencies on problem statement, audience, insight, and output. o Guide script development, ensuring the content is rooted in insight and built for performance. o Manage animatics, preview testing, selection of director/production house, and full production workflow. o Handle PO closure and budgeting, working with media agencies/platforms for roll-out. o Track monthly delivery on KPIs such as CPC, CPM, reach, watch-through rate, view quality, etc. o Conduct funnel and performance analysis to improve future campaigns.
2. Influencer & Creator Ecosystem o Lead YouTube-first influencer strategy -- talent selection, negotiations, and execution. o Build and manage creator-led IP properties with agencies and production partners. o Ensure influencer content fits within brand storytelling and performance objectives.
3. Cross-Functional & Agency Collaboration o Work closely with creative, media, and production agencies to ensure seamless delivery. o Coordinate internal teams for budgeting, timeline planning, and performance reporting. o Ensure all campaigns reflect strong cultural understanding, consumer insight, and brand strategy.
Required Skill Set
Experience working in a creative or media agency, or managing agency partners directly.
Strong expertise in YouTube-first campaigns, digital video content, and creator ecosystem.
Ability to drive brief writing, script evaluation, and end-to-end production.
Strong planning, execution, and analytical skills.
Comfortable handling campaign budgets and evaluating media metrics.
Ability to manage multiple workstreams, timelines, and partners independently.
Joining - Immediate Effect.
Job Types: Full-time, Permanent
Pay: Up to ₹1,500,000.00 per year
Work Location: In person
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