Job Description

Job Category: NES Job Group
:
Reporting to Head of Brand and Corporate Communications, the appointee will manage the overall ESG-related communications across the Bank; develop & deliver brand and communication campaigns related to ESG, and leverage all marketing aspects such as Events, Digital, PR & Research to achieve significant results.
Responsibilities:

• Collaborate with relevant teams to build ESG communications strategy for the year, by quarter, in line with overall business objectives, ESG strategy and within budget
• Build comprehensive 360-degree plans for all campaigns across offline & digital, internal & external communication
• Develop & execute campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing
• Track the results of all campaigns and perform analysis / learnings for improvements
• Track competitor activities in the ESG space and develop suitable marketing responses
• Manage assigned budgets, vendor accruals & payments in line with Finance policies
• Ensure the required permits for CSR activities are in place
• Identify events, associations and relevant ESG partnerships
• Build and manage relationships with associations, UN agencies where Mashreq is a signatory
• Manage relationships with agencies supporting in ESG implementation
• Support in preparation of Sustainability and ESG reports
• Close collaboration and engagement with key stakeholders - Products, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital
• Collaborate with PR to ensure optimal media exposure on periodic basis
• Demonstrate brand values in everyday life at work
• Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements
• Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task
• A strong candidate is expected to demonstrate superior skills in formulating & implementing ESG initiatives and campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.

Qualifications:

• Mandatory experience in Brand, Communications and Marketing
• Deep understanding of business dynamics, profitability and growth drivers
• Working knowledge of ESG, Sustainability, CSR
• Entrepreneurial with strong drive to succeed, with commitment & result orientation
• Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail
• Ability to engage with senior stakeholders
• Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
• Relevant years of experience: minimum 10 years
• Education level: Bachelor's degree (Post Graduate degree would be a plus)
• ESG, Sustainability or CSR related certification will be an added advantage

About Us:
The leading financial institution in MENA
While more than half a century old, we proudly think like a challenger, startup, and innovator
in banking and finance, powered by a diverse and dynamic team who put customers first.
Together, we pioneer key innovations and developments in banking and financial services.
Our mandate? To help customers find their way to Rise Every Day, partnering with them through
the highs and lows to help them reach their goals and unlock their unique vision of success.
Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value.
We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.

Skills Required