Job Description

AVP - Digital - Performance Marketing - Hospitality Group

We are hiring for the AVP - Digital- Performance Marketing role for our client which is one of the top-5 largest and fastest-growing independent experiential restaurant chains in India.

More details about the role :

- We're looking for performance-oriented individuals who will drive the growth of the client's Dine-in and Delivery business.

- Rich experience in digital performance marketing across display, search, video, email, programmatic and affiliate marketing.

- Strategize, optimize and grow the firm's brands' presence via the growth metrics on digital platforms through organic as well as paid marketing efforts.

- Own and drive customer acquisition via performance marketing channels for multiple direct-to-consumer brands across the globe working with in-house teams responsible for driving revenue and ROAS growth.

- Analytical skills to track the impact of various channels and their contribution to business performance.

- Liaise with digital agencies to optimize media spends on all activations while tracking ROI.

- Work with In-house resources/on-hire resources to optimize content creation and delivery to promote the business' offerings.

- Play a proactive role in business forecasting and a support role in Business Analysis.

- Work on growing the delivery brands across the portfolio and liaise with CRM to utilize digital channels for CRM.

- Work with the marketing team on SSSG, build and execute growth marketing strategies through experiments

- Measure and optimize the performance of all marketing campaigns towards the set goals for awareness, acquisition and referral

- Set up and deploy lifecycle management campaigns that maintain journeys, triggers, and automation with content.

- Work with the creative and brand teams to analyze our content and give them direction on content trends that will help grow our social media footprint across brands.

Technical Skills Required :

- Proficiency in Facebook Ads Manager, Google Ads Manager, Email and SMS Marketing, Programmatic and Affiliate Marketing.

- Needs to be proactively involved in budgeting, performance evaluation and analysis whereby providing meaningful and timely insights to management for decision making

Job Responsibilities :

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Ensure top organic search ranking positions (SEO)

- Regularly review and optimize all advertising campaigns for positive ROAS

- Manage paid listings on third-party websites and media partners

- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets

- Keep abreast of industry best practices and policies.

Job Requirements :

- Master's Degree may be preferred.

- Degree in Marketing communications or equivalent

- Prior experience in a similar role as well as experience IN building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media and other digital channels.

- 7 - 10 years experience in a digital marketing Position or similar role is required.

- Possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.

- Highly goal-oriented individual and have excellent communication skills.

- Open-minded, curious and a strong problem solver.

- Results-driven and able to handle multiple projects.

- Strong interpersonal and time-management skills.