Job Description

Assistant Store Manager (Ethnic Wear Couture)1. Sales & Revenue Performance

Achieve and support monthly, quarterly, and annual sales targets Drive high-value sales through effective customer engagement and styling advice Increase Average Transaction Value (ATV) and Units Per Bill (UPB) Support store-level promotions, trunk shows, and festive launches Ensure conversion rate improvement through personalized selling

2. Customer Experience & Relationship Management

Deliver luxury-level customer service aligned with couture brand standards Build long-term relationships with HNI / repeat clients Handle customer queries, alterations coordination, and complaint resolution professionally Maintain CRM records and follow up with customers for previews, fittings, and repeat visits Ensure high customer satisfaction and positive feedback

3. Visual Merchandising & Store Presentation

Maintain store aesthetics as per brand VM guidelines Ensure proper display of ethnic couture wear (lehenga, saree, anarkali, sherwani, etc.) Coordinate seasonal VM changes and festive decor Ensure fitting rooms, mannequins, and accessories are well maintained

4. Inventory & Stock Management

Monitor stock availability and ensure optimal replenishment Maintain accurate stock records and conduct regular stock audits Ensure proper handling, storage, and tagging of couture garments Minimize stock loss, damage, and shrinkage Coordinate with the Store Manager for stock planning and transfers

5. Team Management & Training

Assist in staff scheduling, attendance, and daily task allocation Train sales associates on product knowledge, fabrics, craftsmanship, and styling Motivate team to achieve targets and maintain grooming standards Support onboarding of new team members Act as Store Manager in their absence

6. Operations & Compliance

Ensure smooth daily store operations (opening/closing, billing, cash handling) Follow SOPs, POS procedures, and audit requirements Ensure compliance with company policies and security guidelines Coordinate with tailors, logistics, and backend teams

7. Brand Representation & Market Awareness

Represent the brand ethos, heritage, and craftsmanship to customers Stay updated on ethnic fashion trends, bridal couture, and competitor activities Support influencer visits, designer showcases, and VIP appointments

8. Reporting & MIS

Prepare daily, weekly, and monthly sales reports Track KPIs such as sales, conversion, ATV, repeat customers Share feedback and insights with Store Manager / Head Office

Key Performance Indicators (KPIs)

Sales target achievement (%) Conversion rate Average Transaction Value (ATV) Repeat customer rate Customer satisfaction score Inventory accuracy Team productivity
Job Type: Full-time

Pay: ?30,000.00 - ?45,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

total work: 1 year (Preferred) Sales: 1 year (Preferred)
Work Location: In person