About Rentokil PCI
Rentokil PCI is India's leading pest control service provider and a Rentokil Initial brand. Formed in 2017 through a joint venture between Pest Control India and Rentokil, it operates across 300 locations, aiming to set new standards in customer service. The company focuses on industry-leading operations through best practices, innovation, and digital technologies. In 2024,
Rentokil PCI strengthened its market leadership by acquiring HiCare, expanding its services and footprint further.
For more details: https://www.rentokil-pestcontrolindia.com
About the Role:
The ASM (with Team) shall be responsible for leading branch sales with a focus on new business, managing personal targets, and developing a high-performing sales team.s.
The person will report to the Branch Manager and will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders.
Job Responsibilities:
Sales
Plan sales activities to meet annual targets aligned with branch revenue, jobbing, and contract goals
Ensure prompt response to enquiries and maximise conversion into orders
Identify new prospects and convert them into customers
Ensure the sales team conducts detailed inspections and prepares quotations per defined guidelines
Review quotations to meet Gross Margin targets as per company norms
Analyse sales trends and adjust sales plans on a monthly/weekly basis
Achieve new sales productivity targets per CSE as defined in AOP
Develop and maintain a strong sales pipeline based on conversion percentages
Monitor and drive daily activities of the sales team to ensure achievement of set targets
Customer Relationship Management
Achieve the renewal targets of the branch
Promote upselling initiatives among team members to meet defined goals
Conduct regular visits to existing customers with team members to strengthen relationships
Ensure customer complaints are addressed by the sales team and appropriate support is provided
Ensure regular updates to the MPG (Monthly Performance Grid) by the team Receivable Management
Review daily collections and set actionable plans to meet timelines
Ensure predefined DSO (Days Sales Outstanding) targets are met
Oversee the timely submission of invoices and necessary acknowledgements
Team Development
Conduct daily morning meetings to set the agenda
Periodically review individual team member performance
Conduct annual performance development reviews
Analyse sales trends and design appropriate development plans
Team Administration & Monitoring Systems
Ensure timely and accurate completion of reports and system updates (e.g., DSP)
Oversee team attendance, leave approvals, sales sign-offs, and retention efforts
Ensure adherence to safety protocols and completion of SRAs as per process
Guide the team in setting correct customer expectations related to pest management
Ensure accurate customer data capture
Train the team to sell visits as per iCABS frequencies for calendar-based service planning
Share cost sheets and material details with Operations; communicate customer expectations in advance
Ensure all sales are visible in iCABS for execution and are scheduled in consultation with Service Planners
Avoid customer commitments on scheduling without confirmation from planners
Key Result Areas:
Achieve Total Sales Targets (as per AOP)
New Business Development & Upselling
Achieve Renewal Target
Maintain Gross Margin as per company norms
Collection & DSO
On-Time Invoice Submission
Sales Team Development & Retention
Competencies (Skills essential to the role):
Commercial Acumen & Customer Retention
Result Orientation
Self-Management
Team Collaboration & Approachability
Team Leadership & Development
Technical & Process Expertise
Effective Communication
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