Job Description

What is the Job?

As an Assistant Sales Manager, you will support the execution of the hotel's commercial strategy by generating new business, managing key accounts, and maximizing revenue opportunities across corporate, group, and travel trade segments. You will work closely with the sales leadership and hotel operations teams to ensure seamless delivery of contracted business while upholding IHG brand standards and True Hospitality values.

Your Day-to-Day

Financial & Commercial Performance

Support achievement of hotel revenue, room night, and sales targets. Monitor competitor activity and contribute to market intelligence and sales strategy discussions. Sell all facets of the hotel to optimize revenue opportunities across segments. Grow existing accounts and actively pursue new business leads. Support preparation and management of the Sales & Marketing budget. Maintain control of sales collateral and brand materials.

Sales & People Responsibilities

Manage assigned key accounts and maintain accurate account history. Conduct regular sales calls, client meetings, and networking activities. Travel locally or regionally as required to promote the hotel and develop new business. Maintain strong coordination with IHG regional sales and reservations teams. Liaise with hotel operations to ensure timely fulfillment of client and guest requirements. Work with department heads to support appropriate staffing based on forecasted business.

Guest Experience & Brand Execution

Promote IHG One Rewards, hotel services, and local area information to enhance guest experience. Develop and maintain strong relationships with corporate clients, travel agents, tour operators, and business partners. Coordinate group bookings, site inspections, and contracted business execution. Ensure Holiday Inn Express brand behaviours are consistently followed in all interactions. Build hotel visibility in the local market through industry events and networking. Support liaison with advertising agencies and marketing partners when required.

Responsible Business

Support sustainable and responsible business initiatives of the hotel. Represent the hotel professionally in the local business and hospitality community. Identify opportunities to improve sales efficiency, client engagement, and revenue generation.

What We Need From You

Bachelor's degree or equivalent qualification in Sales, Marketing, Hospitality, or related field. 3-4 years' experience in hotel sales and marketing or a related hospitality environment. Strong understanding of corporate, group, and travel trade sales segments. Knowledge of local market dynamics and business generators. Strong communication, negotiation, and relationship management skills. Fluency in English and local language(s); additional languages preferred.

How Do You Deliver This? (True Hospitality Behaviours)

True Attitude:

Demonstrates care, integrity, and service excellence.

True Confidence:

Applies sales knowledge to deliver results.

True Listening:

Understands client and guest needs effectively.

True Responsiveness:

Acts promptly and professionally to meet expectations.

What We Offer

Competitive salary aligned with IHG standards 5 days working Duty meals Medical insurance coverage Access to

IHG University

for learning and development Global

IHG employee room discounts

Career growth opportunities within

IHG Hotels & Resorts

Inclusive, diverse, and people-first workplace culture

Equal Opportunity Employer

IHG Hotels & Resorts is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace for all colleagues.


Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.