Participates in the development of the hotel's sales and marketing strategies
Develops and implements marketing and sales strategies that support achievement of the Hotel's goals
Achieves individual and team goals within assigned market segment
Develops data and recommends programs to meet client's needs
Prepares proposals with the Director of Sales and Marketing that are geared to maximise profit while satisfying client needs
Solicits files on a timely basis to confirm business
Uses outside sales calls to solicit existing and new clients
Contacts in-house customers to foster additional business, repeat bookings, or referrals to other Brand Hotels
Reviews individual goals on a quarterly basis; recommends and takes appropriate actions to achieve objectives in key result areas
Maintains proper flow of information within the hotel by reviewing sales work file of assigned accounts
Analyses sales and market statistics to determine profitability of sold business and opportunities within the market
Develop sales strategies designed to maximise revenue and yield. Participates in the development of yield management strategies for the Hotel
Maximises revenue from WRS by working with Reservation Services to market the Hotel appropriately and ensure current cost structures are reflected in the database
Creates and implements marketing strategies which are designed to increase awareness in the local market.
Leverages marketing support provided by Brand
Develops and implements public relations and advertising campaigns
Ensure all materials used to market the Hotel are in accordance with brand standards
Maximises productivity by ensuring that sold business is aligned with the Hotel's yield management strategies
Qualifies prospective leads as to profitability
Designs and proposes programs which meet the client's needs
Negotiates and closes contracts with key customers
Creates 100% guest satisfaction by providing Yes I Can! genuine hospitality and by exceeding guests expectations
Communicates and reinforces the vision for Yes I Can! service to employees
Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis
Uses teamwork to support guests and employees
Seeks opportunities to improve the customer experience by seeking customer feedback and develops strategies to improve Department and Hotel services in conjunction with the Director of Sales and Marketing
Ensure that all staff maintain up to date administrative account of all sales activity and account information utilising computerised database system (Fidelio, Sales and Catering and Maximiser)
Represent the Hotel at relevant industry trade shows and events
Ensure thorough understanding of all Brand sales programs including but not limited to:
Yes I Can Meetings!
Worldwide Hospitality Program
Business Class
Partnership Marketing
Look To Book
Monitor market and competitor activity and carry out ongoing research to establish sales opportunities
Recommend and implement promotions as appropriate and in accordance with business plan
Participate in weekly and monthly sales and "revmax" meetings
Correlate monthly report for inclusion with monthly Sales and Marketing report
At all times ensure brand integrity in all communication. All marketing activity to be co-ordinated with the Director of Sales and Marketing
Keep Manager promptly and fully informed of all problems or unusual matters of significance
Maintains a high standard of personal grooming at all times in order to represent the Hotel in the best possible manner, reflecting the public role of the position
Be familiar with objectives, strategies, action plans and other marketing related information contained within the Hotel annual business plan
Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position
Maintains a favourable working relationship with all other hotel employees to foster and promote a co-operative and harmonious working environment
At all times projects a favourable image of the Hotel to the public
Perform other duties as requested by the General Manager or Director of Sales.
Job Type: Full-time
Work Location: Remote
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