Job Description

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The Assistant / Associate Professor of Digital Marketing at Chandigarh University will be responsible for teaching students digital marketing coursework, developing research in the field, and providing guidance to faculty and students. This position will require the successful candidate to be an expert in current marketing trends and digital trends, including social media marketing, SEO, content marketing, and more. The role also involves developing and leading innovative digital marketing projects and initiatives, building relationships with experts in the field, and providing guidance to students and faculty in terms of best practices and research in the digital marketing industry. The ideal candidate must be able to work independently and have the capacity to manage multiple projects and deadlines. Candidates must possess excellent communication and organizational skills and have the ability to work with individuals of diverse backgrounds.
Roles & Responsibilities:
1. Developing, maintaining, and teaching courses related to digital marketing and marketing analytics.
2. Designing, implementing, and evaluating a digital marketing curriculum.
3. Creating lecture materials, instructional videos, and assessments that align with course objectives.
4. Conducting research in the field of digital marketing to stay abreast of industry trends, best practices, and emerging technologies.
5. Assisting in the development and management of digital marketing campaigns for clients.
6. Evaluating the performance of existing campaigns and recommending improvements based on analytics.
7. Assisting in the creation and deployment of digital media such as social media, digital ads, websites, and more.
8. Developing strategic plans to increase web traffic and the visibility of digital products.
9. Working with faculty members to ensure that course goals and objectives are met.
10. Providing one-on-one and group counseling to students on a variety of digital marketing topics.
11. Serving as a mentor to students within the department.
12. Attending scholarly and professional organizations to represent the department.
Department:
MBA
Skills Required:
Digital marketing strategy, SEO, SEM, A/B testing Social Media Marketing, Content Management, Email Marketing, Google Analytics, Google AdWords