Job Description

Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out) o Ensuring that the brand gets the highest visibility among the competitors through marketing activity. o Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions o Understand the evolution of the market in the medium and long term o Making visual aid and cycle wise and promotional inputs as per brand requirement o Providing training to the field staff on a periodic basis o Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level Development of Brand Development Strategy o Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques. Managing Brand life cycle o Usage of analytical tools to identify problems and make decisions o Customer Segmentation. o Development of Promotional inputs o Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc o Development/ Usage of communication strategy & tools o Explore/ Identify potential market segments & new frontiers o Liaison with production & supply chain department to ensure availability of stocks as per billing plans o Training of sales force for implementation of promotional strategy, USPs etc o Review on effectiveness of strategies, tools etc o Feedback from internal customers (employees, line managers etc.) o Interaction with colleagues (phone calls, personal interaction, meetings etc) o Travel to locations to oversee implementation of marketing programs o Key customer Development (CRM activities) o Interaction & Negotiation with customers directly through customer visits o Monitoring of Marketing Information System: o Market Size, Growth, Trends for products, therapies o Dr Calls, KoL Meeting, Promo tools utilizations, Feedback o Competition and market pricing, scheme, market share o RoI from Marketing Promotion Activities o Co-ordination with Supply Chain through Products Availability, Sample allocation, o Complained Products samples replacement. Co-ordination with Purchase of promo-tools from vendors, Communicate specification of items and better cost. o Products Query Handling though Timely Replies and feedback to team, customers queries, Co-ordinate with consultants. o Product Complaint Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales Team and Ensure timely Replies to them o Cycle Meeting for Marketing Plans presentation to sales team for next cycle and New Launches, Campaigns, New Visual Aids, Promo-tools.

Skills Required