Job Description

Date posted:

15 September 2025

Pay:

?20,000.00 - ₹25,000.00 per month

Job description:

- Assistant Manager - BTL & Retail Marketing (Mobile Handset Industry)

Interested Candidate share your CV on - careers@smartdukaan.com

Location:

Delhi / Noida

Experience:

4 - 5 years

Industry Preference:

Mobile Handset / Consumer Electronics Retail

About the Role

We are seeking a

Marketing Professional

from the

mobile handset retail industry

with strong expertise in

BTL Marketing, Retail Marketing , Retailer Engagement and Vendor Management

. The candidate will be responsible for driving

retail visibility, in-shop branding, promotional campaigns, and marketing campaigns

to strengthen brand presence and support sales.

Key Responsibilities

Plan and execute

BTL activities

such as roadshows, in-shop promotions, college activations, RWA programs, mall activations, and product launches. Manage

retail branding (POSM, signage, displays, dealer boards, kiosks)

across mobile handset retail outlets and distributors. Handle

vendor management

- negotiation, onboarding, billing, and ensuring timely execution. Retailer Relationship building and management. Monitor and evaluate

budget utilization, ROI of marketing campaigns, and brand visibility

at the store level. Coordinate with

sales teams, channel partners, and distributors

to drive effective marketing campaigns. Track

competitor marketing activities

in handset retail and suggest innovative strategies. Support

new handset launches

with activations, promotional tie-ups, and retail branding. Prepare and maintain

MIS reports

on marketing execution and spend.

Key Skills & Competencies

Strong knowledge of

BTL and retail marketing in the mobile handset industry

. Proven ability in

vendor management and coordination with retailers

. Budget planning and

ROI-driven campaign execution

. Excellent

communication, negotiation, and market analysis skills

.

Qualifications

Graduate/Post-Graduate in Marketing, Business, or related field. 4-5 years of relevant experience in

BTL/Retail Marketing roles in Mobile Handset or Consumer Electronics companies

. Previous experience with brands like

Oppo, Vivo, Lava, Samsung, Nokia, Xiaomi, Realme, Micromax

will be preferred.
Job Type: Full-time

Work Location: In person

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person