Job Description

Title: Assistant Marketing ManagerExperience: 2 to 3 years Location: GurgaonMust Have:QSR / F&B industry.Influencer marketingDigital Content creation(reels, videos, posts)Role And Responsibilities:1. Marketing Operations & Branding- Plan and execute outlet-level marketing initiatives and rebranding activities.- Ensure consistent brand visibility and adherence to brand guidelines across all touchpoints.- Coordinate with vendors for signage, in-store branding, and marketing materials.2. Marketing Collateral Management- Develop, manage, and update marketing collaterals such as menus, flyers, tent cards, posters, and digital assets.- Liaise with designers and printers to ensure timely and high-quality output.3. Influencer & Social Media Marketing- Identify and collaborate with relevant influencers and content creators to drive local engagement.- Plan influencer campaigns aligned with brand objectives and monitor performance.4. Content Creation- Conceptualize and produce engaging, fun, and witty short-form content (reels, videos, posts) for social media platforms.- Work closely with the creative team to align content with brand tone and marketing goals.5. Platform & Reputation Management- Manage and improve ratings and reviews on delivery platforms such as Swiggy and Zomato.- Monitor customer feedback and ensure timely responses to maintain a positive brand reputation.6. Campaign Planning & Execution- Support in planning and executing promotional campaigns, festivals, and new product launches.- Track campaign performance and share insights for continuous improvement. (ref:updazz.com)

Skills Required