Job Description

Job description:

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.
We are seeking a proactive, data-driven B2B Assistant Marketing Manager to support demand-generation campaigns, content creation, customer retention, and brand visibility. The ideal candidate has B2B marketing experience, strong project-management skills, enjoys cross-functional collaboration (sales, product, operations).
Job responsibilities:
Support B2B marketing strategy, define target segments, messaging and positioning. Assist with marketing budget, spend planning, and market/competitive research. Plan and run lead-generation campaigns and performance campaign (LinkedIn, Google ads, retargeting, email, SEO/SEM). Track campaign KPIs (leads, conversions, ROI), analyse data and report insights. Qualify, nurture leads, maintain CRM and hand over leads to sales. Drive customer-retention and lifecycle marketing to support renewals, upsells, and engagement. Create marketing collateral (case studies, decks, whitepapers, blogs, newsletters) and support go-to-market launches. Ensure collateral meets brand guidelines; liaise with creative teams and agencies. Support B2B events, webinars, trade shows, partner campaigns. Work closely with sales, product, operations, finance and vendors for smooth execution.

#LI-Remote


Qualifications and prerequisites:
Bachelor's degree in marketing, business or related field. MBA in Marketing is preferred. 4+ years of experience in B2B marketing in academic sector. Proficiency with marketing automation/CRM tools (e.g., HubSpot, Clevertap). Strong digital marketing skills (Google Ads, LinkedIn, SEO/SEM, ABM). Excellent analytical abilities, content-writing and editing skills. Strong project management: ability to juggle multiple campaigns, vendors, events, budgets. Excellent communication, interpersonal, cross-functional collaboration skills, and a data-driven mindset.

Application process:

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, you will have 2 Technical rounds followed by the HR round. All interviews will be conducted virtually on MS Teams.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently. Documenting work that brings everyone on the same page. Maturity to choose between synchronous and asynchronous collaboration. Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

About Us:

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.