Assistant Marketing Manager
Are you eager to develop and deliver a tailored marketing strategy for an innovative digital solution?
Do you enjoy managing the implementation of digital marketing programs?
About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from todays top model creators for each individual legal use case.
About the Role:
We are a team of highly skilled experts in digital marketing. We are creative thinkers who keep the customers' needs at the heart of everything we do. You will be part of a fast paced, ever-changing environment with opportunities for growth throughout the organization.
Responsibilities:
Managing online and offline marketing campaigns for print and online products for lead generation and direct online sales.
Managing events for product awareness and lead generation.
Achieving Ecomm sales through online store and leveraging other online platforms
Managing strategic marketing initiatives and campaigns
Leading marketing campaigns from the idea stage through to their execution, implementation and performance reporting.
Monitoring and evaluating media campaigns to for maximizing ROI effective
Negotiating advertising contracts
Working with other department heads and staff to discuss plans and marketing strategies
Collaborating with finance staff to set and stay within budget
Staying current with emerging opportunities in the digital marketing world
Plans and executes all web, SEO/SEM, social media, paid advertising campaigns and other media campaigns.
Designs, builds, and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Manage content development for marketing and branding of print & online products
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights, and optimizes spend and performance based on the insights.
Liaison with vendors to plan, execute and monitor activities and results.
Brainstorms new and creative growth strategies through digital marketing.
Requirements:
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