Job Description

We are looking for a dynamic and strategic Marketing professional.Branding to lead our brand-building efforts, marketing campaigns, and consumer engagement strategies. This role is critical in strengthening our market presence, expanding brand awareness, and driving consumer loyalty across domestic.Key Responsibilities:Brand Strategy & Positioning- Develop and execute brand strategies that align with the company's vision and business objectives.- Strengthen brand positioning to differentiate from competitors.- Oversee packaging, design, and branding elements to maintain a consistent brand identity.Marketing Campaigns & Promotions :- Lead 360-degree marketing campaigns including ATL, BTL, and digital marketing efforts.- Plan and execute seasonal, festive, and regional marketing campaigns to boost sales.- Collaborate with media agencies for TV, print, outdoor, and influencer marketing.Digital & Social Media Marketing :- Develop and oversee digital marketing strategies, including SEO, paid ads, and social media engagement.- Manage brand presence across platforms like Instagram, Facebook, YouTube, and e- commerce portals. (ref:updazz.com)