Job Description

Planning & Strategy - (Assistant Manager/Manager/Sr Manager levels open)

Seeking Planners & Strategist for a Media/Entertainment company.

:

Revenue Generation :

- Providing the necessary support to the sales team for their data needs, making new client pitches, CPRP management, creating customized client solutions by using non-conventional metrics like TGI, IRS etc.

- Actively seek & suggest integration opportunities in existing & upcoming programs and maintain a contact with the Marketing and Programming team to find strategic integrations during the shows

- Ability to create 'USPs' for a channel from a quantitative & qualitative perspective keeping the sales perspective in mind

- Provide insights to the Pricing process & Deal discussions to improve yield

- Providing specific qualitative and quantitative analysis in order to maximize the channel revenue

- Suggesting way forward for Pricing, Inventory management, Upcoming campaigns, Impact properties, show launches etc. for strengthening the channel business

Data Analysis :

- Preparing, analyzing and managing reports on various aspects of Viewership, Advertisement Expenditure, Inventory, Pricing, Impact Properties, Key Clients, CPRP trends for channel(s) on weekly and monthly basis

- Managing Knowledge services like the Sales Intranet to serve as single source repository for historic and future information related to all reports and keep a track of all upcoming events and campaigns

- Be the single point of contact for the channel to handle genre related databases, queries, creating client pitches covering channel performance, media planning inputs & ideation.

- Ability to read and analyze the data from reports generated and give strategic solutions to the sales teams on the same.

Key Interfaces :

Internal stakeholders : Sales Teams across Clusters, Sales maximization team, marketing and programming teams of channels, publishing, network research

External stakeholders : Clients, Agencies

Skills : Advance modules of BARC, MS Office suite, data analysis techniques, result orientation, good communication and presentation skills