Digital Marketing Specialist (E-Commerce/D2C) - We Need a Growth Ninja! - Gurugram, Haryana | On-site | Full-time- If numbers excite you more than Netflix.If ROAS gives you dopamine.If "Let's A/B test it" is your love language.Then welcome - you're our kind of human About the RoleWe're searching for a Performance Marketing powerhouse who can turn ad budgets into revenue like magic (but with data. obviously.Your mission: scale our e-commerce growth, manage cross-channel campaigns, and make our CAC behave .What You'll Own (aka your playground):- Run & optimise - Google Ads- (Search, PMAX, Display, YouTube, UAC) like a boss - Scale - Meta Ads- for conversions, retargeting, app installs & more - Manage affiliates, influencers & other growth partners - Drive traffic - conversions - repeat purchases (and celebrate wins)- Handle product feed, CAPI, tracking, pixels, deep links - the whole circus - Build dashboards, analyse cohorts, find insights nobody asked for but everyone needs - Plan and run experiments: creatives, audiences, offers, landing pages - everything is testable - Work closely with UI/UX & tech to squeeze out extra conversion juice Skills You MUST Bring:- Proven hands-on experience in - D2C/E-commerce performance marketing- - Strong command over - Meta + Google Ads- - Data-first mindset (Excel/Sheets is basically your second home )- Understanding of CAC, ROAS, CTR, CR, AOV, LTV, ARPU (yes, all the alphabets )- Familiarity with GA4, Firebase, Appsflyer/Adjust, GTM Bonus Points If You Have:- Experience with CRM tools (MoEngage / CleverTap / WebEngage)- Marketplace ad experience (Amazon/Flipkart) - - Experience targeting Tier-2/Tier-3 audiences - Subscription-model growth experience Who You Are:- High on ownership, low on excuses - A "Why not try this?" experimenter - Obsessed with growth, curious with data, allergic to stagnation - Communicates clearly (no corporate Bakwas )Why Join Us:- A high-impact role that directly influences revenue - Fast-moving environment where ideas execution results - You'll work with a smart, supportive, hungry-to-grow team (ref:updazz.com)
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