Position Title-Assistant Manager-Brand Marketing
Department Marketing
Qualification Any Graduate
Experience 5 - 8 Years
Location-Coimbatore
Salary-8 to 10 lacs ACTC
Principal Accountabilities
Brand Strategy Support
? Assist in executing brand marketing plans across offline (retail, events) and online (social,
website) platforms.
? Maintain consistency in brand identity and communication across all customer touchpoints.
? Coordinate brand calendar rollouts for campaigns, festive launches, and regional activations.
Product & Collection Coordination
? Work closely with design and merchandising teams on product naming, packaging, and
storytelling.
? Support new collection launches with marketing inputs, sample coordination, and content
planning.
? Help create product decks, look books, and training tools for internal teams.
Campaign Planning & Execution
? Support the end-to-end rollout of brand campaigns -- from asset planning and approvals to
execution across print, digital, and in-store.
? Coordinate with creative, digital, and showroom teams to ensure timely execution.
? Track campaign performance and share weekly reports on reach, engagement, and sales
impact.
Retail & Digital Integration
? Assist in aligning retail storytelling (VM, POS materials, in-store experience) with online
campaigns.
? Help build CRM campaigns, influencer collaborations, and festive initiatives.
? Support e-commerce and social teams with brand content, copy, and visual coordination.
Cross-Functional Coordination
? Act as the link between brand, creative, media, PR, and retail operations teams.
? Ensure timely approvals, follow-ups, and execution across departments.
? Maintain brand trackers, budget sheets, and campaign calendars.
Research & Insights
? Monitor competitor activity and market trends -- both in traditional luxury retail and digital
channels.
? Assist with customer feedback collation, survey planning, and consumer insight projects.
Key Requirements
? 3-5 years of experience in brand marketing, preferably in lifestyle, fashion, luxury, or retail.
? Hands-on with campaign planning, content briefing, and cross-functional coordination.
? Strong eye for detail, aesthetics, and storytelling -- with an understanding of both
traditional luxury and new-age digital culture.
? Good communication and project management skills.
? Ability to work in a fast-paced environment with multiple parallel projects
Interested Candidates Send Your Profiles To murugesh@vsupportsolutions.in
Reach Us At : 8220014457
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