Job Description

About the Role:We're looking for a YouTube Specialist who can take full ownership of the company's YouTube presence. This is not just a content upload role - you will strategically manage, optimise, and grow the channel end-to-end, making YouTube a powerful platform for brand storytelling, product education, and organic discovery.This role requires someone who understands not just content and trends, but also SEO, compliance, algorithm behaviour, and audience psychology - someone who can confidently make YouTube work for the brand without relying on external agencies.Key Responsibilities:- YouTube Channel Ownership: Independently manage the company's YouTube channel, from content planning to publishing and optimisation.- Content Calendar Management: Build a consistent pipeline of content aligned with product launches, campaigns, and brand priorities.- YouTube SEO & Discoverability: Use keyword research, tagging, optimised titles/descriptions, and metadata strategies to boost search visibility and ranking.- YouTube Compliance: Ensure all content complies with YouTube's community guidelines, copyright rules, and platform monetisation policies.- Analytics & Reporting: Track performance metrics (CTR, retention, watch time, impressions)and deliver insights with actionable improvements.Required Skills & Experience:- Proven experience managing a branded YouTube channel with significant viewership (preferably 100K+ subscribers or 10M+ views)- Strong knowledge of YouTube Studio, algorithm behaviour, content strategy, and growth techniques- Expertise in YouTube SEO, keyword research (TubeBuddy, VidIQ, SEMrush, etc.), and metadata optimisation- Clear understanding of YouTube's policies, copyright compliance, and branded content rules- Ability to work independently, take initiative, and run the channel without supervision- Comfortable collaborating across cross-functional teams and agencies- Data-driven mindset with strong storytelling and visual judgment (ref:updazz.com)