Job Description

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Job Title: BTL Campaign Manager
Key Responsibilities
BTL Campaign Planning and Execution

• Responsible for planning, managing resources, and executing BTL campaigns aligned with regional and organizational goals within specified timelines and cost.

• Plan and manage all BTL activation for on-ground activations, roadshows, dealer meetups, product demonstrations, and other localized promotional activities across single/multiple branches in the assigned zone.

• Collaborate with the sales and marketing teams to design impactful campaigns tailored to the region's specific requirements.

Influencer Management

• Acquisitions and management of participating and non-participating influencers of the business.

Retailers/Trade Management

• Conduct activities related to retailers and trade, including audits, research, net promoter's score, and visibility elements across multiple brands of the company.

• Conduct field visits to understand market trends, consumer behavior, and competitors' activities.

Key
Requirements
Requirements:
Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

Work Experience

• 4-8 years of experience in BTL marketing, brand activation, or event management, preferably in the building materials, FMCG, or related industries. Prior experience in south locations is preferred.

Skills and Competencies

• Role will involve multi-location travel.

• Prior experience in BTL Activation and Demand generation is preferred.

• Comfortable with data analysis and tech-friendly.

• Proficiency in MS Office (Word, Excel, PowerPoint).

• Good interpersonal skills.

• Fluent in oral and written communication (Hindi, English, and Regional Language).

• Possession of a two-wheeler and smartphone is mandatory.

• Ability to work collaboratively with internal and external stakeholders.