Job Description

: Digital Marketing

About the organization:

Infinium Developers is a startup in the Real Estate space based out of Coimbatore. Our business interests are in Residential Spaces, Commercial Spaces, IT Parks, Plots etc. We're a young company with an open and vibrant culture. We're looking for individuals who have a great appetite to learn and contribute to the growth of the organization

Role:

Digital Marketing

Industry:

Real Estate

Designation:

Assistant Manager

Department:

Marketing

Employment Type:

Full time, Permanent

Location:

Coimbatore

Position Summary

The Digital Marketing Executive is responsible for planning, executing, optimizing, and reporting on all digital marketing initiatives to drive brand visibility, generate qualified leads, and support project sales. The role involves hands-on management of digital channels, campaign analysis, content support, and coordination with internal teams.

Key Responsibilities

1. Digital Campaign Management

Plan and implement digital marketing campaigns for residential, commercial, and new business projects. Execute campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant digital platforms. Optimize ad performance based on metrics such as CTR, CPC, conversions, and ROI.

2. Lead Generation & Funnel Management

Develop and manage digital strategies to consistently generate qualified leads for upcoming and existing projects. Coordinate landing pages, lead capture forms, and remarketing strategies to improve conversion rates. Explore and recommend new digital channels for enhancing lead pipelines.

3. Content Creation & Management

Support the creation of content for websites, blogs, emailers, and social media. Work with designers and agencies to ensure digital assets align with brand guidelines and campaign goals.

4. SEO & Website Management

Perform keyword research, on-page and off-page SEO to improve organic search rankings. Monitor and update company websites and micro-sites for content accuracy, freshness, and relevance.

5. Analytics & Reporting

Track key digital marketing metrics; provide regular campaign and traffic reports. Analyze data to drive insights and recommendations for optimization.

6. Social Media Management

Manage content calendars and community engagement on company social channels. Respond to customer queries and comments in a timely, professional manner.

Desired Qualifications & Experience

Bachelor's degree in Marketing, Business, Communications, or related field. 2-4 years' experience in digital marketing, preferably in real estate or related sectors. Hands-on experience with digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn, etc.). Practical knowledge of SEO, Google Analytics, and web management systems. Strong written and verbal communication skills. Analytical mindset and results-oriented approach.

Skills & Competencies

Digital Campaign Management Performance Marketing Lead Generation & Funnel Optimization Content Marketing & Social Media SEO & SEM Data Analysis & Reporting Collaboration & Communication
Job Type: Full-time

Pay: ?45,000.00 - ?50,000.00 per month

Benefits:

Cell phone reimbursement Health insurance
Work Location: In person