Job Description

Job Code VSPL/SLS/Manager/706-2025


Job Category Sales



####

Strategic Sales & Campaign Management

Formulate and execute strategies to achieve

top-line and bottom-line targets

. Lead

campaign planning

and

activity design

aligned with the complete crop cycle to drive seasonal performance. Design trade schemes that increase channel partner value realization while improving

netback

for the company. Develop and execute regional

demand generation

strategies to build product awareness and future market growth.
####

Field Force Enablement & Performance

Train and support field teams in executing company processes at the customer level. Monitor and manage individual and team performance to ensure alignment with sales goals. Drive adoption of tools like the

Digital Tools

to enhance visibility, execution, and performance tracking.
####

Pricing, Analytics & Digital Tools

Manage and optimize

pricing structures

across regions for competitive positioning and profitability. Handle and analyze large datasets to support strategic planning and campaign effectiveness. Create and maintain dashboards (P&L, inventory, pricing, and sales promotions) using

BI tools

(e.g., Power BI).
####

Channel Development & Market Expansion

Identify and appoint new business partners to strengthen market presence and product accessibility. Coordinate with distributors and dealers to increase sales penetration in targeted geographies. Assist in special case handling with sales and procurement teams to improve deal closure rates.
####

Process Design & Operational Execution

Design and implement

SOPs for procurement and sales operations

, improving compliance and standardization. Lead

cross-functional issue resolution

and ensure process discipline across sales functions. Support digital transformation by conceptualizing tech requirements to enhance business delivery.
####

Market Intelligence & Research

Conduct cohort studies, value chain mapping, and gap analyses to guide strategic decisions. Analyze

BTL campaign effectiveness

and suggest refinements in channel strategy.

Develop intelligence reports based on agricultural dynamics to support leadership decisions.





Desired Candidate Profile


Education Qualification
Master of Business Administration / Post Graduate Diploma in Management - Marketing Master of Business Administration / Post Graduate Diploma in Management - Agri Business Management

Work Experience 5-10 years


Job Location Raipur ( Chhattisgarh )


Salary Package Best as per industry standards