Job Description

Assistant Manager - Room Sales



Purpose:
To achieve hotel revenue, profit, and customer satisfaction goals by developing and implementing strategies to increase product awareness and hotel sales.


Constituents:Guests Employees Meeting planners, corporate customers Hotel owners Brand management team Vendors

Indicators of Success:Achievement of customer satisfaction and loyalty goals Achievement of financial goals Achievement of revenue and market share goals Achievement of employee satisfaction and retention goals

Areas of Responsibility:Participate in the development and implementation of business strategies aligned with the Brand's mission, vision, values, and strategies Develop and implement marketing and sales strategies that support hotel goals Monitor progress regularly and adjust strategies as needed Develop the annual budget with the Sales and Marketing team Achieve market share and revenue goals by directing group and transient sales and marketing strategies Analyze sales and market statistics to determine profitability and market opportunities Develop sales strategies to maximize revenue and yield, participating in yield management strategy development Maximize revenue from WRS by collaborating with Reservation Services to market the hotel appropriately and update cost structures Create and implement marketing strategies to increase local market awareness, leveraging brand marketing support Develop and implement public relations and advertising campaigns Ensure all marketing materials comply with brand standards Maximize productivity by aligning sold business with yield management strategies Qualify prospective leads based on profitability Design and propose programs that meet client needs Negotiate and close contracts with key customers Create 100% guest satisfaction by promoting "Yes I Can!" genuine hospitality and exceeding guest expectations Communicate and reinforce the "Yes I Can!" service vision to employees Ensure employees provide genuine hospitality and teamwork continuously Use teamwork to support guests and employees Seek opportunities to improve customer experience using customer feedback; collaborate with Director of Sales and Marketing to enhance hotel services Maintain up-to-date administrative records of all sales activity and account information using computer systems (Fidelio, Sales and Catering, Maximiser) Represent the hotel at relevant industry trade shows and events Understand and implement all Brand sales programs including but not limited to:

+ Yes I Can Meetings!
+ Worldwide Hospitality Program
+ Business Class
+ Partnership Marketing
+ Look To Book
Monitor market and competitor activity; conduct ongoing research to identify sales opportunities Recommend and implement promotions aligned with the business plan Participate in weekly and monthly sales and revenue maximization meetings Prepare monthly reports for inclusion in Sales and Marketing reports Ensure brand integrity in all communications; coordinate marketing activities with the Director of Sales and Marketing Keep Director of Sales and Marketing informed of significant issues promptly Maintain a high standard of personal grooming and professionalism to represent the hotel effectively Familiarize with hotel objectives, strategies, and annual business plan marketing information Perform all duties efficiently and according to company policies and procedures Foster a cooperative and harmonious working environment with all hotel employees Project a positive image of the hotel at all times Perform other duties as requested by the General Manager or Director of Sales and Marketing

Success Factors:Focus on the Customer: Understand and exceed the needs of guests, internal and external customers Foster Teamwork: Motivate and work effectively in a team environment Communicate Effectively: Provide clear information for action by coworkers, customers, and suppliers Influence Decisions and Actions: Engage others to make decisions and take action Drive for Results: Achieve high levels of performance and meet or exceed objectives Build Strong Relationships: Foster trust and cooperation with coworkers, customers, and suppliers Drive for Change: Pursue continuous improvement across the organization Develop Self and Others: Continuously improve personal and team capabilities Think Critically: Apply logical approaches to problem-solving and planning

Key Skills and Requirements:Sales Skills: Understand hotel positioning and services; close business effectively Negotiation: Evaluate cost/benefits and negotiate mutually beneficial contracts Hotel Positioning: Understand hotel's competitive positioning and market segments Budget Management: Develop and adhere to departmental budget Performance Management & Supervisory: Communicate with and motivate employees for high performance Think Strategically: Anticipate and address problems and opportunities proactively Revenue Forecasting: Assist in preparing revenue forecasts based on bookings and promotions Coaching: Guide and develop others through goal setting, reflective listening, and action planning


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