Job Description

Job ID
35895
Job Type
Full-time
Job Location
Bengaluru
Experience
2 - 6 Years
Posted
28th January, 2026
Posted by
Sandesh V S

Experience & SkillsMinimum 2 years of experience in CRM operations Hands-on experience with tools such as CleverTap/Moengage, Adobe Analytics, and

AppsflyerStrong analytical skills with the ability to handle large data sets and generate actionable

insightsAbility to thrive in a fast-paced and ambiguous environment Strong written and verbal communication skills

Roles & Responsibilities
1. Marketing Communications:Own and manage the end-to-end marketing communications calendar Track delivery reports and funnel metrics, sharing insights with marketing & category teams Lead CRM initiatives across Email, SMS, Push Notifications, and WhatsApp to improve

engagement and retention
2. Strategic Content and Campaign Management:Partner with the content team by providing strategic feedback based on campaign

learningsDesign and execute data-driven, customer segmentation-based campaigns aligned to

business goalsCollaborate with cross functional teams(data/product/tech) to define cohorts, offers, and

campaign briefs for creative and copyManage large-scale campaign scheduling, including DLT, WhatsApp template approvals,

and coordination across teams
3. Performance Analysis and Optimization:Deliver performance analysis and insights to ensure continuous CRM optimization Conduct deep dives into campaign performance to maximize channel effectiveness * Run experiments and A/B testing to drive campaign performance improvements