Job Description

Greetings from ALIQAN Technologies!!
Hiring Assistant Manager - Product Marketing for one of our client MNC
Job Title: Assistant Manager - Product Marketing
Joining: Immediate
Experience: 12 years in product marketing, campaign execution, or growth marketing, preferably in fintech, SaaS, or B2B tech
Location: Mumbai
Mode: Permanent
Key Responsibilities:

• Manage GTM planning for new product modules and partner-specific releases
• Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme)
• Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI
• Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers
• Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams

Technical Skills:

• GTM Execution: Understanding of product positioning, launch planning, and multi-channel rollout strategies
• Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products
• Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations
• Tools Proficiency: Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage
• Collaboration & Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams
• Mindset: Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment

Skills Required