Job Description

Job Title:

Assistant Manager - Product Marketing

Joining:

Immediate

Experience:

1-2 years in product marketing, campaign execution, or growth marketing, preferably in fintech, SaaS, or B2B tech

Location:

Mumbai

Mode:

Permanent

Key Responsibilities:

Manage GTM planning for new product modules and partner-specific releases Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme) Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI Collaborate cross-functionally to build sales enablement tools - decks, FAQs, one-pagers Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams

Technical Skills:

GTM Execution: Understanding of product positioning, launch planning, and multi-channel rollout strategies Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations Tools Proficiency: Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage Collaboration & Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams Mindset: Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment
Job Type: Full-time

Pay: ?600,000.00 - ?800,000.00 per year

Experience:

Product Marketing : 2 years (Required)
Work Location: In person