Job Description

Role: Assistant Manager - Plano Concept Manager Department: Visual Merchandising

Grade: A61 Location: Corporate

Education: Graduate or Equivalent Course (specialization in Fashion / Textile / Accessory)

Experience: 4-5 years of relevant experience


SUMMARY

Define, Design, Publish and ensure implementation of VM Planogram & Merchandising guidelines in the

stores as per the defined Brand display standards .

KEY RESPONSIBILITIES

DESIGN | DEVELOP PLANOGRAMS AND COMMUNCIATION

? Understand the customer profile and brand identity of max

? Developing appealing and eye-catching visual displays that lead the customer through the entire store.

? Identifies and implements innovative merchandising and product placement techniques strategically to

increase sales

? Design Planograms sets as per the buying modules partnering with Buying and planning teams to ensure

display consistency across stores in line with the B&M Calendar.

? Creating appealing and eye-catching visual displays that lead the customer through the entire store.

? Develop VM guidelines & Training dockets for the respective division to ensure high adaptability on retail floor

ensuring consistency.

? Develop display & communication guidelines for Concessionaire brands in line with Max departments.

? Research & capture learnings to develop display guidelines along with communication plan for

micro-occasions.

? Calendar adherence & update the weekly review meetings

? Competition Capture and market study to introduce new ideas and techniques.

? Develop relevant Product | Visual communication as per the product and trends in partnering with Buying |

design and studio Team.

? Develop and publish right offer communication in alignment with Planning, Marketing & Buying Teams to

optimise sales.

CONCEPT BUILDING

? Propose Merchandising, Display and communication plans to support new Product Launch | New Initiatives or

as per the brand/ Division Needs.

? Align the fixture mix and standardise the Ideal layouts in line with Buy plan drawn for the brand

? Support Range architecture and assortment building by Nee ideations and

REVIEW AND AUDIT

? Review and collect feedback from the regions on the guidelines implemented and capture the necessary

improvements.

? Train and coach the regional teams on KMP | KYM | Display standards for successful planogram and

communication execution.


? Implement and maintain POG at all times across the stores


? Maintain VM records of all seasons and learnings in archives

? Work with the Graphics team and create ideas for better presentation of categories and products

? Ensure brand identity is maintained and utilized appropriately

? Coordinate with NSO (VM) for store elevation and visual elements sign off

? Adhere to the VM calendar and regional promotions plan

? Ensure timely execution of seasonal and regional VM inputs

? Review and collect feedback from the regions on the guidelines implemented and capture the necessary

improvements.

? Train and coach the regional teams on VM standards for successful planogram execution.

Creative Development and Adaptation

? Conduct market surveys to be aware of latest retail trends and draw inspirations

? Document seasonal domestic mapping for windows and events of competition

? Research and present new VM practices for benchmarked domestic and international brands

? Identify new display ideas and look & feel for the seasonal windows, categories and promotions

? Enhance customer experience through an appropriate choice of displays, trends, edutainment

and value fashion

? Understand the POG brief from the Category Buyers

? Decide on the elements and signages as per the category

? Align to the seasonal theme and provide ideas for in-store collaterals

? Coordinate product shoot with Buying and Graphics team

? Develop ideas on the new season, new stores and VM changeovers and align with the other

category VMs

? Prepare the planogram booklet based on inputs on fixtures and options from past sales data

? Create a styling docket and key highlights for the respective category

? Ensure implementation of POG across all stores as per defined standards

? Participate in seasonal execution of a mock store set up as per the POG and share the findings

with regions

? Ensure regular POG reviews are done and feedback shared with GM - VM

? Review the season performance versus plan and suggest the in-season VM changeover of the POG

? Update and communicate all VM activities through Wooqer


STR Analysis and Category Contribution

? Track category performance to identify FMS and SMS

? Provide solutions to improve sell through and increase contribution of SMS

? Understand the sell through at sub group level and take appropriate actions

? Work closely with B&M team and provide feed-back for category display to enhance contribution

KEY RESULT AREAS ( KRAs) COMPETENCIES

Financial


Domain Competencies Functional

Competencies


Behavioral

Competencies


? Category contribution

Customer

? Creativity in VM offerings

? Adherence to VM calendar

? Customer focus (from

regular feed-backs)

Process

? Timely and quality

execution and roll out of VM

dockets

? Adherence &

implementation of POG

? Adherence to VM Standards

across stores

? SOP and SLA adherence


? Merchandise

Presentation

? Floor Knowledge

? Space Planning

? Fixture usage and

profiling knowledge

? Prop and Display

Creation

? Aesthetics

? Corel Draw

? Adobe Photoshop

? Creative

Visualization

? Mannequin

Management


? Strategic

Thinking

? Planning &

Organizing

? Creative &

Innovative

Thinking


? Communication

Skills

? Collaborative

Team Player

? Influencing

Skills


REPORTS TO SUPERVISES RELATIONSHIP

EXTERNAL INTERNAL

Manager VM None None Regional VM, Stores, Corp VM,

Corp B&M Team

APPROVALS


Date of creation Date of last update Reviewed by Approved by

4th June 2011 31 May 2024 Head VM