Job Description

Job description

This role is responsible for the management of digital activities across all paid advertising platforms. He/She will plan and execute the paid campaigns as well as manage the optimisation and reporting. The specialist will ensure that the integrated digital strategies are aligned with the client's objectives. To be ideal for this role, the candidates must have already decided on a career in performance marketing and should be highly motivated to continue learning and growing in this field.

Key Accountabilities:

Strategise, execute, monitor and manage the campaigns across multiple advertising platforms (like Google, Facebook, LinkedIn, Twitter, Media Buying, Programmatic, etc) Oversee growth in performance to meet client's business goals and strategies. Manage the platform's daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired returns Map ad formats to advertising objectives Manage a test and learn strategy across traffic to drive insight into brand traffic behaviour Plan and optimise landing page testing Report on key performance indicators and lead generation initiatives Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads - A/B testing. Build Budget Recommendations & Pitch Decks Document campaign evolution to monitor overall performance and identify best practices. Present account reviews internally as well as to clients Explore new opportunities to grow campaigns more efficiently and effectively Test new channels and trends to build credibility, remain competitive and have possess an added value Ensure a data led approach to all activity, creating a clear test & learn strategy Should have worked on shopping campaigns in Google, Facebook and other channels relevant to e-commerce

Qualifications

Proficient in deriving insights from data, fluent in slicing/dicing data Minimum 4 years Performance marketing experience Proficient with Microsoft Excel, Word, and PowerPoint Proficient in App Analytics platforms like Firebase, Appsflyer, etc. Proficiency in GTM and Enhanced Ecommerce tracking Knowledge and experience in tools like SEMRush, SpyFu, Google Keyword Planner, etc

Desired Candidate

Strong quantitative abilities, distinctive problem-solving and excellent analysis skills Hands-on experience in running marketing campaigns on Google & Facebook properties A proven track record of meeting business goals through performance-driven marketing An early adopter attitude towards technology
Job Types: Full-time, Permanent

Pay: From ?55,000.00 per month

Benefits:

Health insurance Provident Fund Work from home
Application Question(s):

Current CTC Expected CTC Notice Period
Work Location: In person