Job Description

Join our innovative and fast-paced startup where performance meets passion. We are seeking a Performance Marketing Executive with 2 years of experience to drive our digital marketing campaigns and help us achieve our growth targets. If you are data-driven, results-oriented, and have a keen eye for optimizing marketing performance, we want to hear from you!#

Responsibilities:

Campaign Management:

Plan, execute, and optimize performance marketing campaigns across various digital channels, including PPC, social media, display, and affiliate marketing.

Data Analysis:

Monitor, analyze, and report on campaign performance metrics, providing actionable insights to improve ROI and achieve KPIs.

A/B Testing:

Conduct A/B tests to optimize ad copy, landing pages, and targeting strategies for maximum efficiency and effectiveness.

Budget Management:

Manage and allocate budgets effectively to ensure optimal spend and performance across all campaigns.

Keyword Research:

Perform comprehensive keyword research to identify high-opportunity keywords and optimize campaigns accordingly.

Audience Segmentation:

Develop and implement audience segmentation strategies to target the right customers with the right messages.

Collaboration:

Work closely with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and effective marketing strategies.

Stay Updated:

Keep up-to-date with the latest trends and best practices in performance marketing, including changes in algorithms, platform updates, and industry developments.
Job Requirement
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Requirements:

Experience:

Minimum of 2 years of hands-on experience in performance marketing, preferably within a fast-paced startup environment.

Education:

Bachelor's degree in Engineering, Marketing, Business, or a related field.

Technical Skills:

Proficiency in performance marketing tools and platforms (e.g., Google Ads, Facebook Ads, Google Analytics, SEMrush, HubSpot).

Analytical Skills:

Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Communication Skills:

Excellent written and verbal communication skills, with the ability to convey complex information clearly and effectively.

Problem-Solving:

Strong problem-solving skills and attention to detail. *

Results-Oriented:

Proven track record of achieving performance targets and driving growth.