Job Description

: : At present, we are having an urgent opening for Assistant Manager – Luxury Customer Marketing for Diageo - United Spirits. Diageo is present in India through its subsidiary United Spirits Limited, India’s leading beverage alcohol company, with an outstanding portfolio of premium brands. In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets. Founded in 1826, it is the largest Indian spirits company involved in the manufacturing, sale and distribution of beverage alcohol, producing and selling around 120 mn cases of Scotch whisky, IMFL whisky, brandy, rum, vodka, gin and wine. Its portfolio of over 140 brands includes the much-loved McDowell's No.1, Royal Challenge, Signature, and Antiquity as well as Diageo’s iconic brands such as Johnnie Walker, VAT 69, Black & White, Smirnoff and Ciroc among others. Purpose of the Role: Handling Luxury customer marketing for all channels - On Trade, Off Trade and 3rd Spaces. Job responsibilities: • To enable local sales teams to drive off takes through our Luxury category (JW Red Label & above) by appropriate BTL & TTL activities. · To enable local sales teams to drive off takes through our Innovation category (new launches) by appropriate BTL & TTL activities. · Both the above categories are driven through Key Accounts, Premium-on-Premise channels and off-trade – the incumbent will need to work very closely across channels and ensure category growth. · Needs to understand the ROI behind every activation and control, manage budgets in line with off takes and conversions. · Would need to have excellent stakeholder management and work closely with ASMs, TLs and KAMs to ensure on-ground follow through of activations. · Self-motivated and proactive individual who can work un-monitored and under constant pressure of numbers achievement Key Requirements: Ideal for someone with 4-6 years of work experience in hospitality and luxury industry and of handling multiple channels such as Retail, On-premise( Bars and Restaurant ) and 3rd spaces Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Worker Type : Regular Primary Location: Noida Additional Locations : Job Posting Start Date : 2022-08-23-07:00