Manage the lifecycle of lighting products (LED bulbs, battens, floodlights, streetlights, decorative lights etc.).
Coordinate with R&D and production teams for new product launches.
Monitor product performance and suggest improvements based on market feedback.
New product launch, Product positioning & pricing strategy
Analyze sales data, product performance, pricing trends, and region-wise movement.
Marketing & Promotion Activities
Plan and execute marketing campaigns to increase brand visibility.
Develop promotional materials (brochures, digital content, POS).
Organize dealer meets, exhibitions, and trade shows.
Scheme Planning & Execution
Design and implement dealer/distributor incentive schemes.
Track scheme performance and ensure timely communication to the sales team.
Analyze ROI of schemes and recommend future strategies.
Market Research & Analysis
Conduct competitor analysis and market trend studies.
Track competitors' pricing, product features, and market positioning.
Identify new opportunities for product positioning and pricing strategies.
Sales Support
Work closely with sales teams to provide marketing tools and training about product features, USPs, and applications.
Assist in achieving quarterly and annual sales targets through marketing initiatives.
Digital Marketing
Manage social media presence and online campaigns.
Coordinate website updates and SEO activities.
Skills & Qualifications:
BE/BTECH/MBA/PGDM in Marketing or related field.
6-10 years of experience in marketing, preferably in the lighting/electrical industry.
Strong knowledge of product management and promotional strategies.
Excellent communication and analytical skills.
Proficiency in MS Office and digital marketing tools.
mail at :- ajay.shukla@clair.online, hrsupport@clair.online,9315401637
Job Types: Full-time, Permanent
Pay: ?650,000.00 - ?850,000.00 per month
Benefits:
Cell phone reimbursement
Food provided
Health insurance
Internet reimbursement
Leave encashment
Life insurance
Paid sick time
Paid time off
Provident Fund
Work Location: In person
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