Job Description

Ready to build the future with AI?
At Genpact, we don't just keep up with technology--we set the pace. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies' most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.
We are inviting applications for the role of AM, Marketing Campaign Specialist
In this role, you will support the on-line demand creation campaign managers in development and execution of strategic 360 campaigns.
Responsibilities
Campaign Metrics and Analytics:
Analyze engagement of campaign at the account level and inform / keep track of best performing channels and content to reach our target on a regular basis.
Campaign support and promotion development:
Support creative asset development for display ads, paid promotions, social content, etc. adhering to GE brand guidelines including copy development and coordination with content and creative team.
Aid campaign manager in designing mid / long- term promotional calendars mapping out content and different buyer personas.
Maintain project management and tracking documents for managing campaign activities, social and paid promotions.
Support the development of multi-platform content leveraging long form content and customer insights.
Support the campaign manager with webinar promotion and analytics.
Create the ads and promotion calendar for webinar with tracking codes.
Pull together the metrics behind the outreach in terms of registrations and Q and A.
Pull together the metrics on the live event and OnDemand in terms of views.
Qualifications we seek in you!
Minimum qualifications
Bachelor's & Master's degree with good experience in Marketing Specialist in Campaign Management.
Adobe Analytics know-how
Marketing background with good written English and communication skills
Good understanding of digital marketing KPIs - knowing how to prioritize and differentiate between key leading KPI's and generic indicators
Experience in creating digital ads, video and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail and display
Team player attitude with ability to work independently and manage multiple projects in a fast-paced environment
Strong project management skills with attention to detail
Preferred qualifications
Experience working across different time zones preferred
Experience working remotely (minimum two years if possible)
Self-starter and driven with a "can do" attitude
Strong organizational and problem-solving skills
Why join Genpact?

• Lead AI-first transformation - Build and scale AI solutions that redefine industries
• Make an impact - Drive change for global enterprises and solve business challenges that matter
• Accelerate your career--Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills
• Grow with the best - Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace
• Committed to ethical AI - Work in an environment where governance, transparency, and security are at the core of everything we build
• Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let's build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
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Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

Skills Required